Ogilvy Named Global Agency for World of Hyatt Loyalty Program
NEW YORK — May 4, 2021 — Ogilvy today announced it has been selected as the lead agency for World of Hyatt, Hyatt’s award-winning guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements.
Led out of the agency’s New York office, the account brings together Ogilvy Experience’s rich capabilities across customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM and loyalty under a unique end-to-end offering, focusing on World of Hyatt market priorities and ambition to accelerate growth, while delivering value and speed at scale.
“World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct experiences, and tailored content that meets them where they are,” said Gretchen Kloke, Hyatt’s Vice President of Global Marketing. “Working with Ogilvy will enhance our ability to reimagine member experiences, with a unique combination of creativity, brand building, and an innovative data-driven approach to loyalty programs.”
“Hyatt understands that creating thoughtful, rewarding, and delightful experiences for its guests and members requires a continuous understanding of the rapidly evolving needs and desires of travelers today,” said Rajesh Midha, President of Ogilvy Experience in North America. “Our team is looking forward to bringing the power of Ogilvy’s creative network combined with our technology and data capabilities to deliver compelling programs that reflect the people, places, and experiences at the heart of their lives.”
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club® brands. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, mobile key and exclusive member rates. With more than 22 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaborations with American Airlines AAdvantage®, Small Luxury Hotels of the World™, Exhale®, Lindblad Expeditions and MGM Resorts International. Travelers can enroll for free at world.hyatt.com, download the World of Hyatt app for android and IOS devices and connect with Hyatt on Facebook, Instagram and Twitter.
Ogilvy has been producing iconic, culture-changing marketing campaigns that have grown brands and businesses since the day its founder David Ogilvy opened up shop in 1948. Today, with 132 offices in 83 countries, Ogilvy’s singular ambition is to be the best creative partner and platform for growth on the planet. Ogilvy’s deep expertise in almost every field coupled with its award-winning global network allow it to scale value-driving ideas at lightning speed – all powered by world-class creativity to give clients an unfair advantage in this complex, noisy, hyperconnected world. In 2020, two of the world's most prestigious creative award shows, D&AD and The One Show, recognized Ogilvy as the Network of the Year, a reflection of its ability to use creativity to transform business and culture. Ogilvy is a WPP company (NASDAQ: WPPGY). For more information, visit Ogilvy.com, and follow Ogilvy on Twitter, Instagram, Facebook, and LinkedIn.
Ogilvy / David Ford / firstname.lastname@example.org
Hyatt / Glennie Janssen / email@example.com
# # #