Read
← Back to IdeasOgilvy at Cannes Lions 2025

The Cannes Lions International Festival of Creativity is where the world comes to celebrate the unique power of creativity. It brings together top creative minds from around the world to showcase their work, share ideas, and inspire each other.
This year Ogilvy has planned and is participating in an exciting series of activities and sessions, ranging from thought-provoking talks and workshops to moments to celebrate the unreasonable impact that our network's Borderless Creativity can deliver.
Below is more information on where and how Ogilvy and its client partners will make their presence felt on the Croisette throughout the Festival.

Better Together as the World Pulls Apart
Monday, June 16, 10:30-11:15 am
Little Black Book Beach
From talent that transcends borders to international shoots and global brands, advertising has always pulled together people across the world. Take a peek at the current global political and economic environment and the vibe feels more protectionist than collaborative. So what new challenges is this creating for an industry that's so quintessentially international? Ogilvy’s Global CEO Devika Bulchandani joins a conversation with other agency leaders to discuss. More details here (ticket required).

Brazil's Creative Revolution: A Bold New Chapter
Monday, June 16, 2:30-3:00 pm
The Forum, Rotonde
In a country of continental dimensions, there is no shortage of stories to tell. On every corner, with every change in landscape, in every accent — there it is: creativity. Over the years, advertisers and creatives across all media have turned it into success stories. But being creative is one thing. Getting your point across in such a large country is yet another challenge. And as the world changes, how is this perspective being renewed? Keka Morelle, Chief Creative Officer for Ogilvy in Latin America, joins a conversation about the new directions of Brazilian creativity. Whether through the lens of advertising or in content creation for multiple screens. More details here (Cannes pass required).

In a Future of AI Agents, How Do Brands Advertise Differently?
Monday, June 16, 3:30-4:15 pm
Little Black Book Beach
As artificial intelligence agents begin to mediate how people discover, access and interact with brands, the rules of brand building are up for reinvention. This panel – which includes Ogilvy’s Global Chief Transformation Officer Antonis Kocheilas – brings together agency leaders, AI technologists and branding experts to explore what advertising looks like when machines - not just people - become your audience, gatekeeper and creative collaborator. How do strategy, storytelling and brand marketing change in a world of autonomous decision-making? Can brands still forge emotional resonance when interfaces get in the way? And what does effectiveness even mean when human behaviour is no longer the primary metric? More details here (ticket required).

The Un-Marketer: Disrupting the Status Quo
Tuesday, June 17, 10:30-11:00 am
WPP Beach
In a sea of marketing conformity, a few “un-marketers” are daring to break the mold. Join Ogilvy’s Devika Bulchandani for a candid conversation with Verizon CMO Leslie Berland, a leader who's not just playing the game, but creating a whole new one. Leslie will share her journey of reimagining a brand with near-universal awareness, transforming it into one that resonates with today's consumers and reflects Verizon's future. Discover how she's injecting humanity back into marketing, prioritizing authentic connection over fleeting trends, and making the "invisible" visible – showcasing Verizon's vital role in powering our lives. Walk away with insights on modern leadership, strategies for building a culture of boldness, and a renewed perspective on creating a brand that truly matters. For more details on WPP Beach programming and to register, visit WPPatCannes2025.com.

Inside The Jury Room: Outdoor Lions
Tuesday, June 17, 11:00-11:30 am
Basement Stage, Palais
What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session led by Jury President Keka Morelle, Chief Creative Officer for Ogilvy in Latin America, to get firsthand insights into why this year's Jury decided on the work that will set the benchmark for the year ahead. You'll hear from world-class Jury members as they discuss what made this year’s winners truly special. It's a unique opportunity to celebrate creativity and gain valuable knowledge from industry experts. More details here (Cannes pass required).

The Power of the Clash
Tuesday, June 17, 2:00-2:30 pm
Rotonde Stage, Rotonde
Hollywood Dragons. Erling Haaland himself. A true crime podcast. And the biggest heel turn in WWE history. In this session, learn how Clash of Clans clashed its way into pop culture and changed the way mobile gaming companies market themselves. Long-term client and agency partners – Supercell's Iwo Zakowski and DAVID New York's André Toledo – will share how their unabashedly candid partnership has set them up for success. You’ll learn how they’ve managed to achieve that rare balance of delivering business results while tapping into culture. More details here (Cannes pass required).

A Toast to Bold Ideas
Tuesday, June 17, 7:30-10:30pm
Ogilvy Terrace
Cannes is more than a celebration—it’s a spark. A moment where the brightest minds in our industry gather to honor creativity’s power to transform brands, businesses, and culture. It’s also a chance to connect with the people who inspire us most—you.
If you haven't received an invitation to the Ogilvy gathering, but would like to join, please email Ogilvy's Global Chief Communications Officer David Ford at david.ford@ogilvy.com.

How Brands Can Survive the Differentiation Crisis
Thursday, June 19, 2:30-3:00 pm
WPP Beach
The algorithms are changing, the platforms are saturated, and consumers are bombarded with endless choices. In today's hyper-competitive market, blending in is a death sentence. Technology is table stakes, but it won't win you the game. Join Ogilvy's Devika Bulchandani and Nestle's Aude Gandon as they reveal what brands need to not just survive a looming differentiation crisis, but dominate. What's the single biggest driver of brand growth? What does it take to transform your brand from a commodity into one with cultural influence? How can brands leverage AI and data to personalize experiences while respecting consumer privacy and building trust?

What Won & Why?
Thursday, June 19, 3:00-4:00 pm
WPP Beach
Ogilvy’s Liz Taylor joins a conversation with WPP’s Chief Creative Officer Rob Reilly and creative leaders from across WPP to unpack the insights and lessons from what won at Cannes and why.
For more details on WPP Beach programming and to register, visit WPPatCannes2025.com.

Inside the Jury Room: Creative Strategy Lions
Friday, June 20, 11:00 - 11:30 am
Basement Stage, The Palais
What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session with Ogilvy South Africa CEO & Creative Chairman Pete Case to get firsthand insights into why this year's Jury decided on the Creative Strategy work that will set the benchmark for the year ahead. You'll hear from world-class Jury members as they discuss what made this year’s winners truly special. It's a unique opportunity to celebrate creativity and gain valuable knowledge from industry experts. More details here (Cannes pass required).