Brand Building: Emotion in the Digital Transformation Era
It’s never been harder to build a brand. The number of devices, platforms, experiences and interactions on those platforms have resulted in a massively-fragmented marketplace. The era of digital transformation has placed a premium on experiences that create an emotional connection with consumers. Easier said than done, however.
Carla Hendra, Chief Executive at Ogilvy Consulting joined the CXO Talk podcast for a conversation about building brands in the age of digital transformation. Listen here