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← Back to IdeasOgilvy Recognized as Most Effective Agency Network in the U.S. at 2025 Effie Awards
MAY 27, 2025 – Ogilvy’s commitment to using the power of creativity to drive impact for its clients’ brands and businesses was recognized at the 2025 Effie Awards in the United States with the network named the Most Effective Agency Network in the market, as well as Ogilvy New York earning the title of Most Effective Agency Office. The agency’s efforts helped propel several of its clients to rank among the Most Effective Brands, including CeraVe (#1) and Verizon (#3), while L’Oreal was named the Most Effective Marketer. In total, Ogilvy earned 9 awards, including 5 Golds, with an additional 7 finalists across 7 transformative campaigns for 7 brands. The Effie Awards recognize and celebrate the most effective marketing efforts of the year.
Traci Alford, Global CEO of Effie Worldwide, said: “Winning an Effie means you didn’t just have a great idea, you had one that delivered results,” said. “This year’s show was filled with bold work, smart strategy, and real outcomes. We’re proud to celebrate the teams who had the courage, creativity, and discipline it takes to make it happen.”
Anibal Casso, Chief Strategy Officer for Ogilvy in North America, said: "For us, making unreasonable impact means mixing curiosity with courage and a dash of questioning everything. We’re proud to demonstrate that when you combine brave thinking with genuine partnership, you can move brands, people, and culture in ways that matter."
CeraVe’s “Michael CeraVe” was a standout performer taking home four Gold Effies and earning a Grand Effie contender spot for the boundary-breaking campaign, which blurred the lines between satire and skincare to deliver business results. The effectiveness of the creative idea was recognized across multiple categories including “Marketing Disruptors,” “Influencer Marketing,” and “Social Media” within the Product sector, and for its impact in the “Health, Fitness & Wellness” sector.
Verizon was recognized in several categories for “Can’t B Broken,” winning Gold Effies in “Internet & Telecom” and “Brand Integration & Entertainment Partnerships” as well as Silvers in the “Marketing Disruptors” and “Timely Opportunity” categories. The "Can't B Broken" campaign put the Verizon network to the test in the biggest way possible. On the world's biggest stage, the Super Bowl, alongside an icon as monumental as Beyoncé, the campaign posed the ultimate question: if Beyoncé can break the internet, can she break Verizon’s network? The campaign was produced in partnership with Parkwood Entertainment.
Ogilvy’s longstanding relationship with Dove, one of Unilever’s power brands, earned Gold in the “Sustained Success” category recognizing the impact of “Let’s Change Beauty.” The long-standing campaign has helped redefine beauty as a positive, unique, diverse, and inclusive experience for everyone. For decades years, Dove has actively challenged narrow beauty standards and harmful stereotypes to improve self-esteem and body confidence.
Finally, IKEA took home a Silver Effie award in the “Multicultural” category for its campaign "Como Tú le Digas, lo Tenemos" (Whatever You Call it, We Have It). The campaign, created by Ogilvy New York and Ogilvy Miami, embraced the debates that make the Spanish language and its speakers so fun and unique. Bolsa or Funda? Zafacón or basurero? Whatever you call it, IKEA has it.
Ogilvy recently earned the Network of the Year at the 2025 Clio Awards, which celebrates bold work that propels the advertising industry forward. Earlier this year, Ogilvy became the first agency network to rank #1 on both WARC’s Creative 100 and Effective 100 list in three consecutive years.
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