Conversations That Matter—How to Win in Marketplaces
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how can brands best utilize marketplaces to accelerate growth? And what are the requirements for success?
In Conversations That Matter – How to Win in Marketplaces, our speakers covered how your brand can win in marketplaces from Amazon and MercadoLibre, to Lazada, TMall and JD. The session dives into:
- Understanding the uniqueness of each marketplace and examples on crafting the optimal go-to-market strategy
- A look at regional and local consumer behaviors and recommendations on how to create an optimal E-Commerce customer experience to generate sales
- A set of best practices on how to optimize for growth
Click here to download the deck, and watch the webinar in its entirety above.