Conversations That Matter — Influencing Our New Reality
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
In Conversations That Matter—Influencing Our New Reality, Rahul Titus, Head of Influence at Ogilvy UK, looked to the future to discuss how brands can leverage influence to succeed as they navigate the new normal.
If you were unable to attend our webinar, watch it in its entirety above. And download the full deck here.
The session covered:
- The various stages of the COVID-19 crisis and its impact on the influencer marketing landscape
- Key influencer trends that are emerging as lockdown restrictions are eased around the world, such as Hyper Local Influence and Influence EComm
- Actionable learnings for brands and marketers as they future-proof their influence plans for a post-Covid world