Leadership in the Time of Covid-19: How Executives Should Communicate Through the Crisis
The coronavirus pandemic has far-reaching implications in all aspects of life and on the business front, posing new challenges for businesses and their executives.
In a time where there seem to be more questions than answers, this is what keeps our client executives up at night:
- How do I continue to communicate and engage with my stakeholders in a way that won’t be a risk to the company’s reputation?
- Do I move ahead with business plans and new launches?
- How do I find the right tone for this moment to ensure my voice is authentic and not seen as opportunistic?
- How do I manage the new realities of business shifting to digital, while meeting the needs of my stakeholders?
Leveraging Executive Visibility as a Solution:
At Ogilvy, we define executive visibility as a program where a key executive’s presence and following is built up through a communications platform, so they become the face of their organization and a thought leader in their industry. This can be extremely impactful and is especially relevant in times of crisis where executives have to keep open lines of communication to their stakeholders.
With businesses under scrutiny and even at risk of bankruptcy, it is imperative that leaders rise to the occasion and steer their organizations in the right direction, not just for now but well into the future. We hope that this paper helps guide you in that direction.
Executives are the human, relatable faces of their organizations and their personal brand equity is both a buffer in times of crisis and an asset as they seek out opportunity and growth. Now more than ever, executives can connect with their stakeholders — whether it be to comfort employees, appease investors and everything in between — about the initiatives they are embarking on around the Covid-19 pandemic.
Click here to read the full paper, "Leadership in the Time of Covid-19: How Executives Should Communicate Through the Crisis".