A compilation of writings from Ken Roman, former Ogilvy Chairman and CEO.

The brands breaking through aren't winning because they target better. They're winning because of intercultural intelligence.

Ogilvy PR Australia's annual look into the key trends and challenges facing marketers.

A fundamental power shift has happened in the brand-customer relationship. 

As audiences seek authentic belonging and cultural connection, those who engage with the sports industry must evolve.

It is with profound sorrow and heavy hearts that we mark the passing of Dame Annette King DBE, former CEO of Ogilvy…

While the Super Bowl endures as a mass-audience moment, this year's ads reflected how fractured everything has become.…

The Creator Economy is no longer optional or experimental — it’s a foundational pillar of modern marketing. 

Gen Z is the most single generation ever. Brands should see it as an opportunity.

Ogilvy Social.Lab's 2026 Social Trends report is all about shifting from the attention economy to the inattention…

We asked experts around Ogilvy for their bold takes on what 2026 will bring for brands, agencies, marketers, and the industry.

More than ever, marketers need to understand the role of fandom in the lives of young consumers.

Imagine a world where you could access the voice of your customer at any moment. Synthetic audiences make it possible.

Most marketing fails to build lasting brand strength. Interrelated Marketing points a way forward.

“The best lessons in business—and in life—often come from the pulpit: admit your mistakes, say you’re sorry, and ask for help.”

Earned-First Creativity represents a fundamental shift in how to conceive, create, and execute campaigns and brand narratives.

Five codes for brands to follow to ensure they adapt and avoid extinction, even amidst the toughest of environments.

Ken Roman's latest Madison Avenue Insights column lays out how to craft a great speech...and how to avoid a forgettable one.

In today's energized landscape, creative effectiveness continues to be the most powerful catalyst for delivering meaningful impact.

When the potential of Artificial Intelligence in the creative industry was emerging, everyone said: “This will change everything.” 

Soon…

Ken Roman's "Madison Avenue Insights" column is back with a look at five essential reads for the creative mind.

In case you missed it, check out all the sessions from Nudgestock, the world's largest festival of creativity and behavioral science.

Ogilvy's strategy experts break down what won at this year's Cannes Lions festival, why it won, and what it means.

How brands and rights holders can play in the new era of engagement.

How Ogilvy and its client partners will share their expertise throughout Cannes Lions 2025.

Ken Roman with invaluable insights on managing client relationships and why doing so is so crucial.

Ogilvy's Global Chief Strategy Officer Mick McCabe writes in Fast Company about a tactic teams should employ to break through: "thinking sprints" –…

How fostering Principle, Potential, Culture and Community increases customer loyalty — without a rewards program.

A guide to accelerating value with AI for the Adaptive Business era.

Through a remarkable series of events spanning across all of March, Ogilvy transformed the month into a powerful celebration for women's voices and…

At MWC, Ogilvy One hosted a panel discussion on the possibilities and pitfalls of the hyperpersonalization age.

"Madison Avenue Insights" is back with a look at the challenges of identifying raw talent.

How brands can respond to Gen Z's shifting education and employment paradigm.

Today's HCP must transition from a sole authority figure to a trusted guide and collaborator.

A playbook exploring how luxury brands can harness the power of influencer marketing to engage digitally-savvy consumers.

Everyone in a creative organization must see that his or her primary job is to create.

As one of the last remaining monocultural moments, the Super Bowl gives us a glimpse at the sentiment of society.

30for30 has distinguished itself as a powerful investment for advancing and retaining top talent.

Ogilvy and its client partners Dove and Verizon are proud to have drove sizable impact around Super Bowl LIX.

Former Ogilvy Chairman and CEO Ken Roman writes that it's not about what AI can do, but rather what it cannot do.

2025 will see brands embracing the social-first paradigm shift, embracing new rules of engagement and navigating a world of decentralized influence.

As AI and other advances open new possibilities for building brand devotion, human experience must remain at the forefront of loyalty.

While usefulness and economic value are default drivers for brands, don't overlook the social, personal, and rewarding drivers.

The old adage "loyalty is earned" has a whole new meaning in today's dynamic marketplace. The days of simply throwing discounts and rewards at…

In a groundbreaking initiative leading up to World Mental Health Day 2024, Ogilvy's Global Inclusion team orchestrated a comprehensive 10-day list of…

In an industry often dominated by campaigns and high-profile personalities, there exists a quiet, yet powerful legacy—one built by individuals whose…

In a world where brand differentiation is increasingly difficult, brands need to embrace unpredictability.

New research from Ogilvy Consulting and NewtonX explores how companies can utilize the power of brand to capitalize on mergers & acquisitions.

Showcasing the innovative ways companies across APAC are leveraging AI, tapping into social trends, and driving positive change.

The 2024 Behavioral Science Annual illustrates that big ideas needn't be complicated to make a major impact.

As we wind down celebrating our 75th anniversary, we opened up the vault and curated a collection of some of the most iconic campaigns in Ogilvy's…

Why we should expand our sustainability focus to encompass climate resilience.

A quick primer on how brands can and should engage audiences around the upcoming 2024 U.S. Election.

The power of sport as the common language in a fractured world, and what it means for fans, brands, and sport itself.

A practical guide to a B2B marketing system that works – and keeps working.

Watch the 2024 edition of Nudgestock in its entirety, along with 5 key takeaways from this year's event.

A recap of our recent "Mind Matters: Lunch and Learn on Neurodiversity" event held at Ogilvy New York.

Ogilvy will have talent and clients speaking at various locations throughout the 2024 Cannes Lions International Festival of Creativity. Here is a…

As more people turn to social media for health information, the door is open for brands to establish exceptional relationships with patients and…

Build effective social amidst the changes brought on by AI, disruptive competitors, and behavioral shifts.

A recap of an Oglivy-hosted conversation packed with insights from women who’ve made their mark.

What will it take  to unlock real growth in an era when easy wins and cautious optimism won’t cut it? A fresh take on innovation.

NFTs and NFC can create a seamless symphony, turning every consumer touchpoint into a personal chapter in their story with a brand.

This year, we’ve broken down 6 elements of winning game play and what we can learn from them.

Ogilvy and its clients produced 7 spots that aired in the U.S. and Canada during Super Bowl LVIII.

All of Ogilvy's 2024 trends reports together in one convenient place.

From the wow factor to anticipating a cookieless future, brands can drive deeper relationships with their best customers through loyalty.

In 2024, brands must not only react to culture but also embrace it, and sometimes lead it.

How businesses can benefit from leaning in and learning from employee departures, which they should take as seriously as onboarding.

From the integration of immersive AI to the utilization of data analytics, these 6 trends offer a long-awaited canvas for creativity.

How brands can help Gen Z achieve financial wellness on a product, community, cultural, and technical training level.

This holiday season, people were look for an escape, while spending less but shopping more.

Ogilvy's Chairman Emeritus pens a tribute to the career of Carla Hendra, a true Ogilvy giant.

Cancer care is at an inflection point. The decisions we make now will determine the future of oncology.

When it comes to businesses tackling racial inequality, "doing the right thing" as a means of brand growth is back to front.

Ogilvy had a meaningful presence at this year's ADCOLOR conference. Our attendees recap their takeaways and learnings.

Our new report outlines 6 key trends in Influence for 2024 that brands should embrace to stay ahead of the curve.

A primer on why zero-party data is key to unlocking opportunity, and how you can best collect and manage it.

To more effectively engage consumers, brands and businesses need to appeal to selfish interests.

Rigid and transactional loyalty programs do not deliver the results brands or customers are really seeking.

Insight into how to execute Influencer Marketing more effectively for B2B marketers all over the world.

 A collection of David Ogilvy’s quotations – a timeless treasure trove of wit, insight, and audacious candor.

The new technologies, new takes on problem-solving, and new approaches to traditional marketing creating new opportunities.

We’ve uncovered nearly two dozen emerging travel trends, including friendcations and revenge travel.

Why people are taking matters into their own hands, and how they're expecting brands to help them in their pursuits.

What we’ve learned by watching organizations succeed—and fail—at creating an effective employee experience.

 Five key themes of the winning work at this year's Cannes Lions that speak to the moment we're in.

Our first-look primer for brands and marketers into Meta's new microblogging social media platform.

How businesses, brands, and society must react and respond to the disruption that will come with the advancement of AI.

A collection of social initiatives and behavioral interventions from Ogilvy teams around the world.

Our MarTech experts go deep into five categories of best practices in the 2nd part of our two-part series on MarTech ROI.

"Look at the larger picture and do not get carried away by good work that is momentary."

"A good print ad can encapsulate complex thinking like no other discipline."

"Excellent craftsmanship adds intelligence and performance to any work."

The most valuable skill a creative can have? "Fight the good fight."

"Technology should make the experience more seamless, more memorable, more shareable."

"Data has helped us personalize and create meaningful connections in real-time."

"When we use audio in a disruptive way in communication, it elevates the idea."

"Design thinking takes me down a path where I question the status quo borne out of assumptions."

While gains in MarTech ROI have been achieved by some, true optimization remains elusive for most players.

All about AI and its potential impact on how brands communicate with their audiences.

Reach the next level for your brand and increase sales and growth on one of the world's biggest e-commerce channels.

A detailed look at the the changing landscape of automotive coming out of one of the industry's top events.

A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity even in a down economy.

A study of how women are reflected in health media & advertising compared with how they see themselves.

In the coming years of digital privacy innovation and regulation, everyone will need to think deeply about their relationship with consent.

All you need to not just survive in tomorrow’s cookieless world, but to be well-positioned to beat your competitors.

Marketing to seniors means understanding the true diversity of human needs, and breaking away from tired stereotypes.

Social media has broken down the walls between brands and fans, but positive results come from listening and letting them in.

Key takeaways from NYFW relevant to brands and marketers in all industries and categories.

When done well, metaverse experiences can create new bonds with your customers.

Ogilvy Health's new report on how health and pharma organziations are doing on social media, and how they can be more effective.

Our strategy experts dig into the ads from this year's big game and reveal what worked, what didn't, and why

It’s the biggest game of the football season. It’s the most-watched television show of the year. And of course, the Super Bowl is the creative industry…

Successful digital transformations are the result of getting one key ingredient right: your people.

It’s more challenging than ever—but more important than ever—to provide top-notch customer service.

Ten ways our human civilization will come to grips with the forecast it has unleashed.

What’s shaping Content & Channels, what’s emerging in Connected Commerce, and what’s shifting with Influence & Creators.

Five big-picture trends that will impact loyalty and CRM strategies in the coming year.

Embracing Value-Based Innovation to deliver meaningful, positive impact on consumers, the business, and the brand.

Breaking down the key themes from this year's holiday ads.

In Ogilvy Consulting's second paper on Data - we unpack what Data means in the context of Brands and their relationship to consumer data.

Five takeaways from the latest climate conference for brands and businesses who want to take the lead on sustainability.

Why health and wellness brands should embrace the opportunities TikTok presents, and how they can take advantage of them.

The latest trends that will drive influencer marketing success in 2023 and beyond.

Ogilvy Advertising CEO Antonis Kocheilas with a compelling piece on the challenges facing those who manage global brands.

Four key observations and trends from this year's edition of one of the biggest shopping events on the globe.

Five principles that companies can adopt to enhance their creative process with technology.

Three brand experts on impact, authentic purpose, and the importance of creativity pushing boundaries.

Part II of our new playbook on how brands can become one that shares, earning them a vital connection with Gen Z.

Brands have realized the hard way that self-serving purpose does not help, it hurts.

Part I of our report on how to build lasting bonds with Gen Z to grow brands and businesses.

Steps you can take to help shield your brand from the worst that could lie ahead.

Ogilvy Paris ECD of Social and Digital David Raichman on the potential of AI as a generative art solution.

How brands can build inclusive social wellness campaigns that benefit all stakeholders.

How brands can capitalize on the new potential brought about by blockchain, crypto, and decentralized finance.

Five key shopping behaviors that changed during the pandemic and appear to be here to stay.

The sixth annual collection of trends gleaned from leading creativity, cultural and design events around the world.

In an environment that is still fundamentally volatile, companies must consider the implications of life in the metaverse.

It’s time for our “data” to live up to its name again.

What experts are saying about the impact of experience today, how it will change in the future, and how you can keep up.

How brands can successfully deploy digital humans, digital possessions, and digital spaces.

Keeping the big picture in mind and providing value to consumers has proven to be sound strategy. 

Six key opportunities that the metaverse could facilitate that are important for brands to know.

Brands must find better connection points between their efforts in daily life to lead to positive behavior change.

Measuring a brand's impact across three crucial dimensions.

Marketing must move from creating an image to helping brands make an impact on people, the planet, and performance.

From navigating the metaverse to marketing to machines, CMOs must continue to evolve their marketing organizations to become future-ready.

Value-Based Innovation delivers meaningful, positive impact on consumers, the business and the brand.

Patients need empathetic brands they can believe in. Patient-centric marketing can help establish that trust.

It's time to move past personalization at scale. It's time for Affinity@Scale.

The new realities of sustainability will see a greater need for impactful strategies around ambitious climate goals.

Five essential points for customer experience measurement success.

A wide-ranging chat with Ogilvy Experience's Executive Creative Director Kaleeta McDade.

Tools and resources to overcome barriers impeding private companies from making nutritious products accessible and affordable.

The latest chapter in our metaverse series spotlights the challenges and opportunities that come with building the metaverse responsibly.

A collection of social initiatives and behavioral interventions from Ogilvy teams around the world.

Brands can make sustainable options the default for customers while also continuing to ensure profit and growth.

By leveraging innovative technology, brands can create new diverse and precise in-store consumer experiences.

Ogilvy Experience and Sitecore surveyed consumers around the globe to better understand current loyalty needs and expectations.

A playbook for driving growth and resilience in the new business landscape.

User feedback can help a brand make improvements to experiences and also endears customers to the brand more deeply.

The trend-setting spots from this year's big game and provides takeaways and implications for marketers and brands.

A deep dive into Gen Z's views around and relationship with mental health, and the implications for brands.

What do brands today need to do to succeed in a world full of continuously evolving demands and expectations?

Karl Schneider, VP of Technology at Verticurl, on Customer Data Platforms, why they're important, and how to know if your brand needs one.

Each phase of the full commerce journey gives brands an opportunity to unlock value and create new loyal customers.

Andy Wilson visits Expo 2020 Dubai and recounts the sights, sounds, and implications for brands and sustainability.

On the backdrop of some major behavioral shifts, 7 social-led trends that will impact marketing over the next 12 months.

Being a first-mover in a new space could be a key growth source for new customer acquisition and brand-building.

The pandemic fundamentally changed how consumers shop and purchase, and the numbers prove it.

Experts across Ogilvy Consulting lay out six key trends that will shape growth for brands in 2022.

Understanding NFTs, their place in the Metaverse, and the role all brands can—and should—play.

Part II of an Ogilvy Health series taking a look at the evolution of PR strategies across the entire product lifecycle.

The question is no longer if you should partner with influencers, but how to get the most out of influencer marketing.

A holistic loyalty strategy is critical to any brand’s long-term success.

Five core elements for an onboarding strategy to help leaders think critically about their practices and identify improvement areas.

Singles' Day has competitive battlefield for brands and a litmus test for retailers and their ability to stand out.

At Expo Dubai 2020, Ogilvy's EMEA CEO took part in a discussion about the power of conversation and communication.

Brands need to do much more than simply provide interactions and interfaces to lock in customer loyalty.

Chapter 1 in our series on the metaverse and its inevitable and exciting implications for brands.

In the pharma space, limiting PR efforts to branded product launches misses the point.

Innovators in retail should adopt a mobility-as-a-platform strategy to deliver products and experiences in new ways.

The intersection of design, advertising, and strategy can help marketers solve problems, address strategic objectives, and build meaningful brands.

Brands today must create a sonic strategy of the same depth and rigor traditionally reserved for visual branding.

What makes an effective social community, what you can learn from them, and new models that are emerging.

A new report analyzing six behavioral shifts that give brands the opportunity to create impact by leaning on hope.

"The Great Resignation” may be a statistical blip, but the attitudes to work that inspired it are not going away.

Consumers want brands that align with their values. Loyalty needs to pay that off in interactions, in the experiences we build.

Two loyalty strategy experts, explain why brands embracing loyalty’s future should expect enormous opportunity.

Ogilvy Health sat down with Antonis Kocheilas to chat about Ogilvy Advertising, the art of winning people's attention, and his personal journey.

Healthcare marketers have an opportunity to play a significant part in advancing the care of rare diseases, writes Amy Graham.

The inextricable link between a brand and an experience, and the impact created when the two are in sync.

Hear about Ogilvy PR from the self described "life observer, risk taker, and team builder".

Today's fashion brands must be fashionable and innovative in how they reach, engage with, and sells to consumers.

The return of this year's Cannes Lions festival highlighted the power brands have to make an impact on the world.

How data can build direct relationships with your customers and drive meaningful, contextual customer experiences.

Sarah-Leith Izzard on judging this year's Industry Craft Lions at Cannes.

Panos Sambrakos, lead creative of Ogilvy Greece, talks about this year's Entertainment Lions at Cannes.

Ogilvy Health Canada's Chief Creative Officer offers her thoughts on this year's Cannes Lions competition.

President of this year's Cannes Lions Direct category Reed Collins chats about this year's festival.

PR Lions juror Emily Poon talks about this year's PR category at Cannes Lions.

Last week Ogilvy unveiled an updated visual identity system, and we spoke with the design team who brought it to life.

We asked the Chief Creative Officer, Ogilvy UK about judging this year's Cannes Lions Print & Publishing category.

Before she joins the Radio/Audio jury at Cannes Lions, Mariana O'Kelly writes about how the category is growing and changing.

Issues and solutions for marketers in the wake of Apple's latest changes to privacy and data usage policies.

Peter Hirsch explores how leaning on behavioral science can help companies improve myriad aspects of their operation.

SEO isn't just about how high your search results can get. Its importance in all digital products is key to overall success.

Ogilvy Toronto's Chief Strategy Officer with 8 tips for those just starting, or hoping to break into, the industry.

Influencer marketing has the unique chance to truly reflect the composite world around us.

Marketing transformation can be complex, expensive, and slow. Can its value be unlocked more easily?

A collection of social change initiatives for brands, charities, non-profits and local government.

The time is now for CPG brands to go direct with intention and get personal with purpose.

What does CX’s all-encompassing scope mean for loyalty marketers—long responsible for post-purchase experiences?

The pandemic has posed enormous challenges across healthcare, and the payer segment has been no exception.

As Women's History Month comes to a close, Ogilvy Health CEO Kate Cronin pens a tribute to women in science,

COVID-19 constitutes the largest economic shock in decades. Will Asia bounce back, or is it forever changed?

For firms who want to leverage innovation to discover opportunities for new growth, there are five keys to keep in mind.

The app's low friction way of pulling people into a live conversation is innately social at its core.

Will the difficult circumstances of the last year eject us back into travel mode, or will we emerge cautiously and tentatively?

Customer loyalty marketing is big business. But do loyalty programs actually make customers more loyal?

Authenticity, connection and value are the keys to keeping the relationship between people and tech mutually beneficial.

The explosion of remote connectivity has led to enhanced engagement between doctors and the pharmaceutical industry.

Super Bowl 55 saw brands try to toe the lines between entertainment, authenticity, earnestness and humor.

How evolutionary psychology can provide practitioners with a framework to plan, create and design ads.

While we’re relying on our service providers more than ever, a lack of love for the sector remains.

As the need for mental health support services continues to grow, providers have pivoted quickly to telehealth options.

The Future of Brands in Motion study helps brands find their growth opportunities in the new frontier of mobility.

Ogilvy Health CEO Kate Cronin on the pandemic's impact on healthcare brands, the future of wellness, and more.

Holiday ads in this unique year brought visions of the ghosts of holiday past, present and yet to come.

How China's digital-born brands operate, disrupt established brands and win loyal consumers by storm.