Ogilvy On: Hope Creates Impact
Ogilvy On is excited to kick off 2022 with a very special presentation from Ogilvy’s Global Head of Advertising, Antonis Kocheilas, Associate Group Strategy Director, Elise Alverson, and Group Strategy Director, Anca Rhone.
Ogilvy On: Hope Creates Impact is based on an excellent report launched by this team and gives both a realist, yet hopeful perspective of how brands are adjusting to changing consumer behaviors by adopting hope and inspiration in these often dark and uncertain times.
Watch above as our experts share research, insights, and some of our most inspirational Ogilvy client work.
The session covers:
- The six shifts consumers have made that show that hope is still alive and kicking
- Inspiring Ogilvy creative and how we’ve worked with our clients
- Examples of ways other brands have tapped into these shifts, using hope as a launching pad to create impact
- Inspiration on ways your brand could do the same