Learning to Read the River
There are incredible volumes of data waiting to be explored by companies. The information they gather, but hardly use, could give them valuable insights into how and why their marketing succeeds and fails. Math Marketing, a tool Dimitri Maex helped invent, is the one asset that can extract highly valuable information from the stream of data every person generates every day.
In Learning to Read The River, Maex illustrates how an understanding of the power of data can unlock hidden ROI in any organization.