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← Back to IdeasNudgestock Power Moments: Key Takeaways From Nudgestock 2025

Download "Nudgestock Power Moments" here.
Curated by Ogilvy Consulting, Nudgestock 2025 explored the theme of POWER—bringing together world-leading thinkers, from our very own Rory Sutherland to Dr. Martha Newson, dissecting how power shapes decisions, influences behavior, and, most importantly, how marketers can harness these insights to create deeper connections with their audiences.
In a world where attention is fragmented and trust is hard-won, the lessons from Nudgestock remind us that true power lies in understanding human behavior. Whether it’s leveraging the primal dynamics of chimpanzee hierarchies, designing multisensory brand experiences, or using storytelling to shift cultural habits, these insights reveal that influence isn’t about brute force, it’s about empathy, creativity, and strategic nudges.
For marketers, we hope this document serves as a toolkit. It’s a reminder that behind every data point is a human driven by emotion, habit, and social context. From the “soft power” of paradigm shifts to the “collective power” of rituals, these takeaways will help you:
- Reframe challenges (avoid binary thinking; embrace both/ and solutions).
- Captivate attention (think like a TV producer, not an advertiser).
- Design for the senses (sound, sight, and touch transform perception).
- Build loyalty through shared experiences (rituals forge unbreakable bonds).
As you dive in, remember: the brands that wield power most effectively don’t just sell products, they change behavior. And that starts with understanding the humans behind the metrics.