Sustainability & Social: Effective Social Communication for Meaningful Impact
Sustainability is increasingly a priority for consumers, and social media is fertile communications territory for brands and organizations who can contribute to the cause in credible ways.
This paper explores the ways in which a sophisticated social strategy can deliver sustainability communication that’s dynamic, interactive, and responsive to evolving consumer concerns.
Amidst urgent calls from scientists, experts and activists, sustainability has become a dominant talking point on the mainstream global agenda, affecting all spheres from politics to pop culture.
As a result, people are thinking more about how to make a positive impact through their personal actions, including the businesses they support and the products and services they use.
Consumers believe brands have a strong role to play but are craving better quality information to guide their daily decisions from product research through to purchase, usage and sustainable disposal.
What does this mean for brands?
"Sustainability & Social: Effective Social Communication for Meaningful Impact" explores the ways brands can leverage social to create effective communications around sustainability in a credible way.