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Chris Celletti
03/04/2021
The network took home a Grand Prix, 6 Gold, 15 Silver, 12 Bronze, and over 40 Shortlists.
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Elspeth Ross
03/03/2021
Will the difficult circumstances of the last year eject us back into travel mode, or will we emerge cautiously and tentatively?
Damayanti Purkayastha
Customer loyalty marketing is big business. But do loyalty programs actually make customers more loyal?
David Ford
03/02/2021
Ogilvy today announced it has been selected by Pernod Ricard USA to serve as the lead creative agency for its tequila and mezcal brands.
Arnaud Vanhemelryck
03/01/2021
Authenticity, connection and value are the keys to keeping the relationship between people and tech mutually beneficial.
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02/25/2021
Ogilvy's Global Chief Financial Officer talks her journey on a recent episode of The Reset Podcast.
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Patou Nuytemans
02/23/2021
The Founder and Chairman of MEMAC Ogilvy passed away in Beirut at the age of 77.
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Dayoan Daumont
A strong brand is the cornerstone of any successful, growing company.
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Sathya Krishnan
02/22/2021
The explosion of remote connectivity has led to enhanced engagement between doctors and the pharmaceutical industry.
02/19/2021
The iconic American brand selected Ogilvy as its global creative, PR, and social agency partner.
02/18/2021
Opportunity has arisen for alcohol and spirits brands to take on new meaning, capital, and social currency.
02/16/2021
Benoit de Fleurian recently presented a Brandsutra session all about the importance of behavioral science in persuasive communication.
Aakriti Goel and Elise Alverson
02/12/2021
Super Bowl 55 saw brands try to toe the lines between entertainment, authenticity, earnestness and humor.
02/11/2021
How to reinvent personas to inform a better, more precise crafting of message framing and content.
02/09/2021
Carla Hendra joined "You Shoulda Been There" to recount her experiences during the internet boom of the 90s and more.
02/04/2021
2020 was a challenging year, but one that brought us valuable lessons with lasting learnings.
DAVID is opening a new office in Latin America, expanding its operation into Colombia.
Jordan Buck
02/02/2021
How evolutionary psychology can provide practitioners with a framework to plan, create and design ads.
02/01/2021
The latest Conversations in Health Webinar focuses in on the trends in digital health to take hold in 2021 and beyond.
01/29/2021
Ogilvy has received a perfect score of 100 on the 2021 Corporate Equality Index (CEI).
01/28/2021
The agency won a total of 9 Effies, including the Grand Effie for Lacta's "Act for Love" campaign.
Our speakers discussed the transformation of retail in this new age, and what brands can do to get a leg up.
Ayesha Rashid
01/25/2021
While we’re relying on our service providers more than ever, a lack of love for the sector remains.
01/21/2021
"Today We Rise" is a new film released by Girl Up in partnership with Refinery29 and Ogilvy.
Staff Writer
01/20/2021
Former CEO Patou Nuytemans to take on new global role.
Over 20-plus years in technology-focused roles, Steve has helped enterprises solve complex business challenges.
Kate Cronin
01/15/2021
As the need for mental health support services continues to grow, providers have pivoted quickly to telehealth options.
01/13/2021
Kinney will also take on role as Chief People Officer of Ogilvy North America.
01/11/2021
INGO Stockholm is opening its first international office in Hamburg, Germany.
01/08/2021
Ogilvy Health CEO Kate Cronin on the pandemic's impact on healthcare brands, the future of wellness, and more.
12/21/2020
Holiday ads in this unique year brought visions of the ghosts of holiday past, present and yet to come.
Chris Reitermann
12/15/2020
How China's digital-born brands operate, disrupt established brands and win loyal consumers by storm.
12/11/2020
Ogilvy announced today that Julianna Richter has been appointed Global Chief Executive Officer of Public Relations & Influence.
12/10/2020
Ogilvy today announced new members of its global leadership team with the appointments of Stacey Ryan-Cornelius as Global Chief Financial Officer and…
12/07/2020
Recommendations for how you can take action and quickly adapt to set your business up for success in 2021 and beyond.
11/26/2020
Who is this up-and-coming generation called Gen Z, really? How is this group different? Our speakers answer these and more.
11/19/2020
Devika Bulchandani has been appointed CEO of Ogilvy North America and Global Chairwoman of Advertising.
Catherine Sackville-Scott
11/18/2020
Sustainability is increasingly a priority for consumers, and social is fertile territory for brands to contribute to the cause in credible ways.
11/12/2020
Ogilvy authors won three awards and had three additional shortlists in WPP's 2019-20 Atticus Awards.
Caitlin McRobbie
11/11/2020
Dive into how we got here, what you can do with C-Commerce, how to deliver next-level C-Commerce.
Benoit de Fleurian
11/09/2020
Ogilvy is saddened to share the news of the passing of Daniel Sicouri, former CEO of Ogilvy EMEA, at the age of 66.
11/05/2020
Our speakers explain how virtual events have leapfrogged to the forefront of the new normal and why it's crucial for all businesses to understand.
10/30/2020
Chris Graves and Rory Sutherland discuss the behavioral science behind election campaigns, political ads, and getting out the vote.
Ogilvy is thrilled that four of our own have been selected to this year's exclusive group.
10/29/2020
Our speakers outline the new realities for mobility for brands and companies across all industries.
Mariah Young
10/28/2020
As we all work hard to be resilient and adapt to the realities of a pandemic, organizations have an opportunity to support this pursuit.
10/27/2020
Ogilvy announced today that Kate Cronin has been appointed Chief Executive Officer of Ogilvy Health.
Nurya Doorenbos
10/26/2020
As people continue to spend more time at home and online, live video enables brands to maintain connection to their audiences through interaction and…
10/22/2020
We dive into data across many industries to investigate how all brands can close the wellness gap.
10/20/2020
Trust, talent, and cultural differences are top priorities for companies looking to expand their reach globally, writes Chris Reitermann.
10/15/2020
Leaders must build capability within their people so they can make changes to how they work—in a way that is relevant to them.
Benoit de Fleurian and Marion McDonald
10/14/2020
Every brand can grow through wellness. The Wellness Gap report explores what consumers need, and what brands need to do better.
Ogilvy's new study is the first to quantify wellness gaps for brands looking for growth.
10/08/2020
Learn how to run an effective Social Commerce strategy tailored to today’s omni-channel world.
Tess MacGibbon
10/07/2020
Now is the time for healthcare providers and payers to move from consumerism and retail to a loyalty mindset.
Awie Erasmus and Nurya Doorenbos
10/06/2020
Gen Z might not be growing up in a picture-perfect world, but that’s helped shaped the generation's uniqueness.
Iyiola Obayomi
10/05/2020
The future of big data's impact in healthcare is large and looming, and it will be here sooner than you think.
09/29/2020
Ogilvy’s Agency-Ready Diversity Workshop aims to prepare the next generation of Black students for agency internships and careers.
Yuri Aguiar
09/24/2020
Leadership and a cohesive vision are crucial to determining whether your company is digitally determined or digitally distraught.
It’s an uncertain future for retail, but there's tremendous upside for those willing to embrace the possibilities.
Toby Harrison
09/23/2020
The solution for brands' Covid woes lies in a simple change of focus: from how to sell more to how to service more.
Andreanne Leclerc and Spenser Blank
09/22/2020
Events have long been the lifeblood of pretty much every business sector on the planet. The perfect synergy of actions, attendees, and participants has…
09/10/2020
Is the choice between digital CX and brand investment a false one for financial service companies?
D&AD has named Ogilvy Network of the Year in recognition of the outstanding work it has done for clients across disciplines.
Brad Silber
09/08/2020
As sports return, marketers must take lessons from how the sports world adjusted during the lockdown.
09/06/2020
Today, Ogilvy became the first agency brand to reach an impressive social media milestone: One million followers on LinkedIn.
09/03/2020
Marketplaces are one of the main online shopping destinations for consumers. Is your brand utilizing them correctly?
08/31/2020
Small Unites inspires consumers to make cash donations, shop small and socially promote their favorite small businesses.
Cheryl Ader-Dunne and Emma Nicol
08/25/2020
Providing psychological and physical safety should be the minimum standard for preparing employees to return their workplaces.
08/12/2020
The authors of the recent Ogilvy paper on Justice and Brand Accountability discuss what it means for brands to push for justice.
Ogilvy New York President honored by American Advertising Federation for making a significant impact on our industry and the community.
Dan Jurek
08/05/2020
Successful CRM means happier customers, and happier customers leads to brand loyalty.
Bryan Smith
08/04/2020
The pandemic has put financial institutions and brands in a leadership position, whether they want it or not.
Antonis Kocheilas
08/03/2020
Pour one out to the ancient gods of our industry. Let's recognize what we've lost this year, but also what we've learned.
07/31/2020
Rory Sutherland and LinkedIn's The B2B Institute investigate the biases and misconceptions that cause us all to undervalue B2B marketing.
07/30/2020
Explore how to fine CX maturity objectively, identify solutions, and solve for enterprise value chains.
07/23/2020
Strategies for brands and businesses to overcome inertia and return to growth during these uncertain times.
John Seifert
Jon Iwata, former IBM Chief Brand Officer, to be inaugural Fellow and Ogilvy Senior Advisor.
Delia Marshall
07/17/2020
Just because you're a digital-first DTC brand doesn't mean you can't and shouldn't market on the tube.
07/16/2020
Conversations That Matter covers the role of branding in creating value during mergers and acquisitions.
07/09/2020
A discussion focused on the commercial challenges and opportunities currently developing in the LatAm region.
07/07/2020
Are we looking at a permanent future with no mass gatherings? Likely not. But we’d be naïve to think that anything will truly go back to the way it was…
Benoit Wiesser
07/05/2020
The changed brought on by Covid-19 are no marketing nightmare, but instead a reality of changing assumptions and behaviors that brands have to deal…
07/02/2020
Register to join for a discussion into how influence is key to brands emerging into a post-Covid world.
Rob Davis
How a brand sounds doesn’t merely deserve the level of attention and detail given to visual branding. It demands it.
Charlotte Tansill, Kai D. Wright, Kathleen Diamantakis, Jonathan Daly and Jude Cohen
07/01/2020
A brand taking a stance, speaking up, and acting on justice is about doing both the right thing and the necessary thing.
GerRee Anderson
06/29/2020
A six part series by Ogilvy's team in Denver covers the opportunities that abound for brands amidst this time of massive change.
06/25/2020
Register for the upcoming webinar which recaps the key insights from Ogilvy Consulting's annual behavioural science festival.
Ogilvy USA
In the last episode of The Queerantine, we look to the future. What can we leave the next generation?
06/24/2020
Episode 3 of The Queerantine looks at the media that made us, and the media we make.
06/23/2020
The cast recalls their experiences of coming out, and discuss how the more we’re seen, the more we’re accepted.
Global Head of Deloitte Digital Succeeds John Seifert, who announced his plans to step down in April this year.
06/22/2020
While we may all be spending most of our time indoors, that doesn't mean we can't celebrate. No matter what, Pride is never canceled.
06/18/2020
The following is a memo sent from Ogilvy USA Leadership to all USA staff on June 18, 2020.
The One Show has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients.
06/15/2020
We have compiled a list of anti-racism resources that can be used to help build a more just and equal world.
06/10/2020
The collection, storage, and search for digital assets and information is changed forever with the deployment of Artificial Intelligence at scale.
Cindy Luong
06/09/2020
Ogilvy, led the rankings in several categories, including most effective agency network in North America and Asia Pacific.
Edward Kim
06/08/2020
Edward Kim, Global Principal, Commerce Strategy and Solutions at Ogilvy Consulting explores how to evolve revenue diversity to meet consumers’ needs,…
What does the future hold for Amazon as it becomes even more of a needed service rather than a place we go for the things we love?
Mike Powell
05/25/2020
There’s another way to be meaningful to the currently burgeoning TV audience: providing something they can actually use.
05/14/2020
Dan Ariely, Cass Sunstein, and Dr. Chiara Varazzani headline this year's Nudgestock festival.
Tim Duncan
05/06/2020
Healthcare, pickup and delivery, and streaming entertainment are some of the areas people are flocking to on mobile during the coronavirus pandemic. …
04/28/2020
A personal message from Ogilvy's Chief Executive, Worldwide John Seifert.
Tara Mullins, Ansley Williams and Teresa Shiang
04/21/2020
It is imperative that leaders rise to this occasion and steer their organizations in the right direction, not just for now but well into the future.
John Long
04/09/2020
Brands wondering what to say during the COVID-19 crisis should instead ask themselves first what they’re doing.
Amanda Gagliardi
A guideline for thinking about how your customer experience will change in the face of COVID-19.
04/02/2020
Ogilvy has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year.
03/30/2020
The COVID-19 pandemic has brought society to a halt. It's a confounding time for brands.
Rory Sutherland
03/23/2020
The Ogilvy UK People Team and Ogilvy Consulting Behavioral Science Practice's guide to effective remote working.
Carly Gibson and Renata Mittnacht
03/20/2020
Renata Mittnacht and Carly Gibson lay out the best practices brands should follow on social media throughout this challenging time.
Nick Bedford and Christophe Chantraine
03/17/2020
As social media has matured, the voice of corporate leaders have become integral to brand communications.
Scott Kronick
03/16/2020
As marketers and communicators in a time of crisis, we can control how we communicate both internally and externally.
03/04/2020
The city of Chicago's new branding promises to honor its past, point towards the future, and be inclusive of all its citizens.
Rex Carrillo
A solid design system is key to any digital product if you want to ensure efficiency and consistency over time.
Amy Graham
02/18/2020
Delivering a meaningful, relatable story that resonates with all stakeholders proves challenging for high science brands.
Grace Ferolo, Elise Alverson and Antonis Kocheilas
02/11/2020
Every year, major themes emerge from the ads that air during the Super Bowl. Here are five takeaways we had from this year's Big Game.
Kristen Cromer
02/03/2020
For those managing and measuring a multichannel customer experience, considering an expanded definition of a design system can alleviate some major…
Dylan Buffinton and Batoul Hassoun
01/27/2020
In the "post-truth" age, brands have to mobilize consumers by focusing not on what the company does or how it does it, but why it does it.
Peter Fasano
01/22/2020
CES 2020 proved that it's time that every company focus on finding its digital business model—if it’s not already too late.
01/21/2020
Ogilvy earns top marks in the 2020 Corporate Equality Index for sixth consecutive year.
01/16/2020
Ogilvy India was judged the most effective agency in India at the Effie Awards 2020, the country's highest honor in innovation and effectiveness.
James Vainisi
01/15/2020
Five marketplace trends to keep an eye on if you’re planning or considering a TV campaign in 2020.
01/13/2020
Ogilvy has appointed Jessica Apellaniz as the new regional Chief Creative Officer for Ogilvy Latina.
Heidi Wehrly
01/09/2020
Staying focused and keeping things simple allows you to define specific goals and KPIs to drive meaningful impact.
Calvin Carter
01/06/2020
If your business doesn't deliver on the needs of the connected consumer, rest assured someone else will.
Mason Magyar
12/16/2019
Why designers must build better and more human-centered experiences that are inclusive of all people.
Amy Czuchlewski
11/25/2019
How can brands set themselves apart in a digital atmosphere with such little or no direct interaction with their customers?
Bill McCabe
11/20/2019
How to ensure your marketing doesn't lead shoppers into the wrong hands...your competitors'.
11/18/2019
Four Ogilvy offices brought in 9 total awards to lift Ogilvy to the. big prize at One Show Greater China.
Jack Gantt
10/31/2019
The three main characteristics defining this disruption-fraught operating environment are ubiquitous data, unlimited connectivity, and massive…
10/23/2019
The latest episode of the O Behave! podcast goes behind the results of the 2019 Behavioural Science Annual.
10/15/2019
Shelly Lazarus, Chairman Emeritus of Ogilvy, speaks with INTA Bulletin on the importance and global reach of brands in the digital age.
Kent Wertime
10/07/2019
Many economies are already experiencing the huge spending power of the elderly. Asia will be no different.
Stephanie Bakkum and Antonis Kocheilas
09/24/2019
Sustainable enough is not good enough. By grounding sustainability efforts into their core, brands can begin to help make the world better faster.
John Puleston and Christopher Graves
09/19/2019
Fixing the weak links in how we measure personality to make better use of behavioural science in marketing.
Peter Buell Hirsch
09/17/2019
As internets around the world become more closed off, actions preventing the continued erosion of this vital global tool must emerge.
Carla Hendra
09/06/2019
Amid the opportunities and constraints of the automation economy, brands need to think about how they can better the human experience.
Mark Tungate
09/05/2019
Advertising may have contributed to the digital over-dependence many people experience today, but David Reichman says the industry can now be the…
08/22/2019
In this fractured, fast-as-the-speed-of-an-algorithm environment, it’s fair to ask: To Brand or Not To Brand?
Christopher Graves, Chris Celletti and Cindy Luong
08/13/2019
We spoke to Ben Levine, Ogilvy's Head of Global Partnerships, on why the new API is important and how it will help marketers improve engagement.
Tim Burke
08/07/2019
You don’t have to ditch the spirit or feel of your brand when striving for more actionable creative. You just have to be smart about how you…
07/26/2019
Hosts Mike Hughes and Jordan Buck live from the stage of Nudgestock 2019, Ogilvy Consulting's annual festival of Behavioral Science.
Matt Cote
07/23/2019
Addressable TV is the opportunity to serve your ad into specific households. Here’s our take on making the most of your addressable campaign.
07/17/2019
A Q&A with Nadja Bellan-White, Chief Cleint Officer, EMEA, recently honored by UK FTSE and leading African-American lifestyle and business…
Christopher Graves
07/15/2019
Lifted by hot money, the rising practice of 'influencer marketing' is doing unkind things to the meaning of the word. Real influence can only be earned…
06/27/2019
A deep dive into this year's Cannes Lions festival shows an advertising industry in transition.
06/24/2019
…
After a long career in the advertising industry, Lynn Biederstadt provides a personal and provocative look at her experience.
06/21/2019
Ogilvy was awarded 55 Lions at this year's Cannes Lions International Festival of creativity for its work done by 32 offices across four regions.
06/20/2019
On Day 4 of 2019 Cannes Lions, Ogilvy added to its Gold Lions tally with awards in the Creative Effectiveness and Radio & Audio categories.
06/19/2019
Ogilvy announced the findings of its 2019 Global Media Influence Survey at Cannes Lions, revealing what shapes earned media and drives brand reputation…
Ogilvy's global creative network awarded 42 total Lions through the first three days of the festival.
06/18/2019
Network scoops up 17 Lions by Day Two of the Festival.
Zac Baynham-Herd
06/14/2019
As the dust settles on the recent environmental protests, activists would do well to consider three key behavior change principles.
06/06/2019
Ogilvy announced the appointment of John Killam to the position of Chief Executive, Ogilvy Canada effective immediately.
06/05/2019
Chris Calland, Client Partner and Head of Crisis and Issues, Ogilvy UK, joins the show for a candid discussion on how organizations can prepare for…
06/03/2019
Roman is one of 10 total recipients of BPeace's 2019 Women Forward Awards which recognize business leaders who advanced the careers of women.
05/31/2019
Ogilvy was recognized with several top accolades last night at the 50th Annual Effie Awards Gala.
05/29/2019
In a Q&A with BrandEquity.com, Carla Hendra touches on the importance of being brand-first in today's customer-centric environment.
Michelle Lee
05/28/2019
Consumers make most of their buying decisions quickly and unconsciously. So the focus should be on designing communications which rely on mental…
Caroline Asbaty
05/23/2019
How a direct-to-consumer campaign for stroke awareness shows the effectiveness of establishing an emotional connection to the audience.
Rune Sølvsteen
05/20/2019
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural, writes Rune Sølvsteen.
05/17/2019
Here are 5 often-overlooked questions Direct-to-Consumer brands planning for a direct-to-consumer TV or digital video initiative should consider.
Jeremy Katz
The Week in a Minute wonders if big tech monopolies strangle innovation and hand the tech future to China.
Jules Chalkley
05/09/2019
Brands searching for a connection with audiences shouldn't just schmooze them with a moving image, but leave an idea burning inside them.
Dan Bennett
05/06/2019
Often, the larger the business, the slower the speed getting from insight to execution. But the more more experience you have testing your thinking,…
04/25/2019
Ogilvy Chairman Emeritus Shelly Lazarus sat down with AdAge's AdLib Podcast for a wide-ranging chat about her illustrious career and the advertising…
04/22/2019
We’re joined by Ritesh Patel, Peter Fasano of Ogilvy Consulting for a fascinating discussion on the state of innovation in healthcare.
Sara Smoler
04/15/2019
Sara Smoler recaps both the Forbes Under 30 Women's Summit and the REALITY 30 Under 30 Women's Program, where the importance of diversity, social…
04/12/2019
Taking ethical risks can hurt corporate reputation. Peter Hirsch on how the best way to guard against this is to identify risks before they do any…
Jack Duddy
04/08/2019
Six psychological insights used by leading thinkers in the field of persuasion that people, brands and organizations can use in everyday encounters.
04/04/2019
Nicholas Cocks ponders how the ad industry can prepare for a future in which advertising has given way to automation, nudging and surreptitious…
04/03/2019
The Week in a Minute headed outside on a windy day to discuss Instagram and the paradox of choice.
03/20/2019
The era of digital transformation has placed a premium on experiences that create an emotional connection with consumers.
03/06/2019
Sherina Florence, ECD of Ogilvy in New York, talks with Ogilvy.com about why creative teams made up of different perspectives are crucial.
03/01/2019
As online activity grows, so does the potential for both ‘black sheep’ and ‘herd mentality’ to proliferate.
02/22/2019
Reddit is the most-visited news and media website among U.S. internet users. So why do brands shy away from it? The Week in a Minute explores.
Jess Kimball
02/20/2019
Millennials are well-equipped to handle the mammoth issues before them as the most educated, most connected generation in American history.
It's valued at $1.5 billion and has a reach of 385 million people globally. So why are brands hesitant to join in?
Elise Alverson and Antonis Kocheilas
02/13/2019
Antonis Kocheilas, Global Leader, Brand Strategy, provides insights on the ads featured during the 2019 Super Bowl, an event where some argue that the…
Vicki Azarian, Charita Lucas and Preeti Shah represented Ogilvy at this year’s MAKERS Conference and have provided some key highlights from the event…
Kenneth Roman
02/05/2019
In remembrance of Bill Phillips, Kenneth Roman recounts how Phillips helped New York City's nickname "The Big Apple" become iconic.
Nicola Watts, Peter Buell Hirsch, Jeremy Katz, Michelle Lee and Cindy Luong
02/01/2019
The Week in a Minute should be excited about #superbowl2019 and the Super Bowl ads, but it's hard to be psyched about a battle of billionaire owners.…
01/29/2019
Read the full paper to find out which brands have used Instagram to not only take on entrenched competitors, but usurp them.
01/28/2019
Rory Sutherland on why advertising needs to burst the efficiency bubble.
01/22/2019
Worldwide Editorial Director Jeremy Katz considers the power app makers and app ecosystems have to control what we see on the internet.
Mike Tidmarsh, Peter Fasano and Ben Levine
01/17/2019
CES is all about the latest tech...which means big implications for brands and consumers. Here are our key takeaways.
01/15/2019
Bill McCabe offers three bonus digital strategies to help make the most of your TV campaign while giving your online marketing a boost.
01/14/2019
William E. “Bill” Phillips who was CEO and Chairman of The Ogilvy Group, passed away on December 26, 2018. Kenneth Roman shares a remembrance of his…
01/07/2019
As connected and smart devices reach ubiquity, brands have to consider how they are handling data privacy, security, and transparency.
12/17/2018
When Los Cabos's Tourism Board needed to change the narrative around it's municipality, it tapped Ogilvy to lead the campaign.
12/05/2018
Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide.
12/04/2018
Charita Lucas joins us to discuss how diversity influences creativity and how her team scaled from delivering 380 content assets a year to 14,000.
Natalie Lyall
12/03/2018
Ritesh Patel and Pierre Robinet discussed the challenges facing pharma brands in the era of the connected, self-tracking consumer.
11/27/2018
TV can generate great interest in your brand, but converting that interest into sales is where the real challenge lies.
11/19/2018
Steve Mudd speaks with David Hernandez about how to create content that is fast, cheap, and good -- content that stops someone from scrolling right…
11/06/2018
A very poor portait just sold at auction for $400,000. Why? Because it was painted by an algorithm. The Week in a Minute explores what a bad painting…
11/05/2018
For way too long, TV and digital marketers have separated themselves into two different worlds. But there is value in bridging the TV-to-online…
10/31/2018
Peter Buell Hirsch examines why companies should care about their employees engaging in political speech in the office, and how they can manage it.
10/19/2018
Carla Hendra, Executive Partner and Chief Executive at Ogilvy Consulting, talks with Cheddar about a new lawsuit that alleges Facebook misled…
10/15/2018
This edition of The Week In a Minute explores how the trend toward marijuana legalization means that a new industry is being born and with it new…
10/12/2018
The connection between innovation and data is discussed in this episode of the Ogilvy Podcast.
At Spikes Asia 2018, Kellogg’s Chief Commercial Officer Shekar Khosla and L’Oréal’s Singapore CMO, Viksita Menon talked about what it takes to be a…
10/04/2018
In her speech at the Spikes Asia 2018, Aline Santos Head of Diversity & Inclusion at Unilever talks on how advertising in Asia needs to adapt to…
09/25/2018
June 23rd marked 70 years since David Ogilvy founded the agency that bears his name. To celebrate, a social media campaign asks its employees to make…
09/24/2018
09/20/2018
Many in the marketing industry today don’t really understand brands. Today, with more channels, more choice, more speed, more confusion — more noise…
09/14/2018
The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. From programmatic buying to e-commerce…
09/12/2018
In this edition of The Week in a Minute, Jeremy Katz speaks on Nike's controversial Colin Kaepernick ad campaign.
08/21/2018
Ogilvy, Google and the UN Women’s Unstereotype Alliance came together to create an app to empower female professionals in the advertising industry.
08/15/2018
Data, in the right hands, can be a force for good. A benefit to creating a message that resonates.
08/09/2018
Scott Kronick, Ogilvy's Regional Leader of PR & Influence in Asia-Pacific, on the success of the 2010 Beijing Olympics and the future 2022 Winter…
07/23/2018
The Ogilvy Podcast investigates whether we are prepared for the next wave of technological advancement that is going to change marketing, a wave that…
07/18/2018
There are four principles that can help organizations tackle the challenges to creating effective change management, says Peter Buell Hirsch.
07/12/2018
'Cordless' explores the opportunities and pitfalls brought about by the destabilization of the once very tightly-defined television industry.
Nicola Watts
07/05/2018
If brands don’t want their reputation trashed it’s important to be able to identify, differentiate and manage real and fake news.
06/24/2018
On the final evening of the 65th Cannes Lions International Festival of Creativity, Ogilvy has won its fourth Grand Prix of this year’s festival and a…
06/22/2018
It’s the Cannes Lions 2018 edition of The Week in a Minute. Jeremy Katz dishes on this year’s festival, where change—and perhaps some existential dread…
Philip Ellis
06/20/2018
A lot of businesses talk about purpose. But what does that actually mean, and how do brands achieve it while keeping their stakeholders happy?
To crack a creative block, David Bowie found another persona inside himself. Can marketers learn from the success of Ziggy Stardust?
06/19/2018
Ogilvy announced this year at Cannes its intentions to take action on diversity—hiring 20 women to senior creative roles by 2020.
06/18/2018
Is AI a tool for creatives to utilize to do great work, or a threat to their very existence?
06/08/2018
Even if a full-on rebrand isn't in the cards, it's never a bad thing for brands to have a good think about who they are. In this edition of The Week in…
Suzanne Basra
06/06/2018
Five ways technologies such as artificial intelligence and chatbots will fundamentally alter health & wellness, for everyone involved: providers,…
06/05/2018
On June 5, Ogilvy officially celebrated its re-founding. The Wall Street Journal broke the news, with Chief Executive, Worldwide John Seifert telling…
05/31/2018
Why business executives can't leave data analytics to the specialists but need real mastery in order not to be blindsided by the increasing diverse and…
05/24/2018
A recent piece in Adweek investigates the changing role of the global Chief Creative Officer, a position some believe may have reached its ultimate end…
05/18/2018
The Week In a Minute examines the future of addresses, including what one startup believes is the solution to getting aid to hard-to-pinpoint places.…
05/16/2018
Ogilvy's Chief Executive, Worldwide John Seifert appeared on the Ad Age Ad Lib Podcast, joining host Brian Braiker for a wide-ranging conversation.
05/15/2018
"7 Lessons from Established Online Video Viewers" demonstrates that a new way of thinking is required to reach the deeply established viewers.
05/11/2018
John Seifert spoke with Rob Reiss for a wide-ranging chat on Ogilvy's Next Chapter, including what he learned from David Ogilvy.
Proclaiming television a dying medium is in fashion, but The Week In a Minute ponders the boob tube’s potentially-rejuvenated forecast.
Rishi Kadiwar
05/10/2018
As users want more targeted, quick, short-form content, Facebook is adapting to keep users within its ecosystem. A look at some of the most-talked-…
05/03/2018
At the most recent Campaign Underground summit, a line-up of advertisers and scientists explored the unconscious bias of brands.
05/02/2018
What is it about sports that makes its fans so passionate? And is there anything brands can take away from sports fandom?
04/14/2018
Ogilvy On explores patterns and their relationship with culture with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.
04/06/2018
Corporate image campaigns come and go, but influencer engagement must be a continuous commitment to be effective.
04/02/2018
At the recent IBM THINK event, the company revealed its latest “5 In 5”, the five innovations that will change our lives within five years.
03/30/2018
Ogilvy China CEO Chris Reitermann on the rapid growth of digital companies in the domestic market and advice to brands in China who are keen to go…
David Fowler
03/17/2018
The demise of brands has been greatly exaggerated, writes David Fowler. Brands are an existential reference point with enormous monetary value. They…
03/14/2018
For Velocity markets to enjoy the full benefits of future development, they will need to find new solutions to many challenges.
03/13/2018
We break down Mobile World Congress 2018 into 4 key takeaways, including the promise of 5G speeds and the implications of an AI-powered world.
The GDPR comes into force with far-reaching implications for companies. The journey to compliance may be painful for many, but it represents a golden…
03/09/2018
It is crucial that the advertising industry dispel myths around what sort of candidate is suited to what sort of work, and foster diverse talent.
03/01/2018
Here are five proven principles to help brands craft winning integrated and customised campaigns.
02/12/2018
A distinctly Chinese sensibility is now emerging in brand storytelling, thanks to increased confidence on the part of marketers to make a statement and…
02/02/2018
Surely it's time for the term 'emerging markets' to be replaced by a descriptor that better reflects these economies today.
01/30/2018
We talked to Ben Waber, CEO of Humanyze about the present and future of remote work and whether an increasingly remote-able workforce is a good thing,…
01/09/2018
Talking about diversity is insufficient, movie star Thandie Newton said during a panel on inclusion at Cannes Lions.
01/04/2018
The 2018 edition of Mary Meeker's Internet Trends report includes significant focus on eCommerce, mobile, and more. Here are our top 10 takeaways.
Marion McDonald
12/07/2017
Longevity offers a boost for healthcare providers, insurers, technology firms and companies that can help humans live longer, more productive lives. …
12/02/2017
We’re joined by Michael DiSalvo, VP of Health and Wellness at Ogilvy, to talk about jargon—why it exists, where it comes from, and how we can break the…
11/07/2017
For your brand to be successful you need to understand what people want and then ensure they get it in the manner they expect. Easier said than done.…
10/23/2017
The future is still bright for big brands, provided they provide value and make our lives more simple. That is, as long as they take a more evidence-…
10/03/2017
Great brands understand there can be no compromise or easy shortcuts. A brand lives or dies by its reputation.
09/12/2017
What the story of a famous hotel chain tells us about the importance of brands.
09/07/2017
At a recent Intelligence Squared event, historian Yuval Noah Harari talks about the impact artificial intelligence will have on the future of health,…
08/14/2017
So how do you get better ideas out of your creative team? David Fowler shares a few things that push their buttons.
08/08/2017
Author of Ogilvy on Advertising in the Digital Age, the spiritual follow up to David's famous book, Miles Young offers 13 predictions for the future of…
Mobile apps will continue to play a major role in our fully-connected future, just not in the way we've come to expect.
08/01/2017
Hosts Chris Celletti and Carter Pearson investigate the present and future of virtual reality with the help of a number of experts in the field. Is the…
07/30/2017
Eye-tracking technology has numerous applications, from entertainment to market research to assistive disability technologies and medical diagnoses and…
Ajinkya Pawar
07/22/2017
Ajinkya Pawar discusses how the changing advertising landscape has forced agencies to change their business models, and why the successful agency of…
Eric Tsytsylin
07/21/2017
The postulated benefits of purpose are irresistible: the flexibility to enter and create new markets; the engagement and retention of top talent;…
07/05/2017
Virtual Reality comes closest to recreating true human experience, says Bottle Rocket CEO Calvin Carter.
06/23/2017
We sat down with Sebastian Tomich, SVP of Advertising and Innovation for The New York Times for a discussion about the key components needed to create…
06/20/2017
At Cannes Lions, Jeremy Katz sits down with author Jim Stengel on his new book "Unleashing the Innovators" as well as what enterprise can learn from…
06/01/2017
John Seifert spoke with Fast Company about the challenges that come with enterprise transformation in the digital age.
05/09/2017
When Ogilvy’s Worldwide Chairman and CEO John Seifert laid out his plan for Ogilvy’s “Next Chapter”, he made it clear that this was more than just a…
04/28/2017
Ogilvy.com spoke with Creative Director Chris Rowson about the Type With Pride font project and carrying on the legacy of Gilbert Baker.
01/12/2017
Chris Celletti and Carter Pearson interview author Ryan Avent about his new book, The Wealth of Humans, and discuss the implications of mass automation…
10/04/2016
In "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the…
06/30/2016
Amidst growing global economic uncertainty, a new Ogilvy report argues that 12 “velocity” countries — comprising more than half of the world’s…
03/17/2016
"For Goodness' Sake" by Chris Houston (with Jordan Pinches) is about transforming businesses into “Purposeful Enterprises.”
Jaime Prieto and Susan Machtiger
10/28/2015
Most companies need to rethink how they build and care for their brands. This Red Paper by Susan Machtiger and Jaime Prieto shows them how.
03/10/2014
It has been challenging to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy…
Michael Briggs, Jennifer Wayman, Tom Beall and Bess Bezirgan
05/15/2012
Government or nonprofits are usually the institutions we associate with influencing public behavior in support of socially desirable outcomes. But…
John Shaw and Colin Mitchell
07/26/2011
The big ideaL conveys the ethos of the brand or company to people from different cultures and to employees and consumers alike.
Freya Williams and Graceann Bennett
04/15/2011
While we have been relatively good at getting people to believe in the importance of more sustainable behaviors, practices, and purchases, we have been…
Dimitri Maex
07/26/2010
How an understanding of the power of data can unlock hidden ROI in any organization.
John Bell
An examination of the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level…
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