Take Back Your Data: A New Age of Digital Empowerment
It’s time for our “data” to live up to its name again. It is the value we give brands, in return for better services and experiences. It cannot be a sort of carte blanche access to who we are and what we do.
Making sure that stays true is not just up to brands and tech giants. Consumers have to step up to the plate and demand better. That means understanding how powerful our data is and what it says about us, keeping up to date on our rapidly evolving digital rights, and ensuring that we’re engaged with our data in the digital relationships we maintain.
Only then can we begin to work toward making the Internet better and healthier for all.
Download and read the full paper "Take Back Your Data: A New Age of Digital Empowerment" from Ogilvy Consulting and Caden.