Ogilvy On—Healing Over Hope: 5 Shifts to Help Deliver Impact in a Fight or Flight World
Over the last five years, we have tracked the human reaction to societal shifts showing that to reach humans, brands needed to be a beacon of hope in dark times. But in the three years following the onset of the pandemic—as wars wage on, rights are stripped back, the climate crisis is ignored, and more—it’s clear: hope isn’t enough anymore.
In reaction to the trauma created by the last few years, people are entering fight or flight mode—welcoming the choice between activism and escapism to protect themselves from the world around them. They are expecting brands to help in their choice to fight or to fly, providing routes to act or escape.
In Ogilvy On—Healing Over Hope: 5 Shifts to Help You Deliver Impact in a Fight or Flight World, hosts Elise Alverson, Strategy Director, and Lauren Neff, Strategist, lead an engaging presentation and conversation that investigates the shifts in human behavior that have led to a perpetual fight-or-flight state, and how brands and companies can tap into these shifts and provide both realness and expansiveness. Check out the session in its entirety above.