Conversations That Matter—Maximize Your B2B Cx Returns By Optimizing Enterprise Value Chains
Excelling at Customer Experience (CX) and creating value are key initiatives in achieving digital transformation.
The B2B industry has historically adopted many B2C customer experience tenets. But B2B enterprises need to find new ways to improve CX, sell, and work within their ecosystems. Understanding current levels of CX maturity must be done holistically. Additionally, leaders also must consider enterprise value chains, starting with their clients’ customers, and look deep into the enterprise for interlinked chains of value.
Conversations That Matte—Maximize Your B2B Cx Returns By Optimizing Enterprise Value Chains focused on two pragmatic frameworks that allow businesses to find CX maturity objectively, identify solutions, and solve for enterprise value chains.
The session covered:
- A way to understand and holistically evaluate CX maturity
- How to place CX as the north star of enterprise operational effectiveness
- Apply a framework to discover and act on the most impactful value chains
Watch the session in its entirety above, and click here to download the deck.