Ogilvy On: The Shift from Image to Impact
This special edition of Ogilvy On follows from Ogilvy's recently-published Red Paper The Shift from Image to Impact: How Brands are Creating an Antidote to Apathy.
Watch the conversation between Global CEO of Advertising Antonis Kocheilas, Associate Group Strategy Director, Elise Alverson, and Jeremy Katz, Global Editorial Director and co-founder of Above/below as they dive into new research from Ogilvy and WARC on the shift from brand image to brand impact and explore new ways to build affinity between brands and consumers.
With a purposeful shift to brand companionship and servant leadership, brands can now make an impact in the world instead of being just a shiny object to admire. Brands at the vanguard of this shift are making a difference in the lives of their customers and racking up great commercial success.