Ogilvy Recognized as Leader in Gartner Magic Quadrant For Sixth Straight Year
NEW YORK, March 30, 2021—Ogilvy has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the sixth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria.
“Ogilvy’s recognition as a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the sixth year in a row is both a true source of pride and a testament to the power of bringing together brand, creative and technology to grow our clients’ businesses,” said Carla Hendra, Global Chief Executive Officer, Ogilvy Growth & Innovation. “Working in partnership with our clients, we continue to innovate to provide solutions to their toughest customer experience challenges. Being recognized for the 6th consecutive year by Gartner for this is a tremendous honor.”
As described by Gartner, "Leaders possess deep, broad capabilities across all marketing competencies, most notably related to strategic services for marketing teams (which include business strategy and digital business transformation skills). Leaders also implement comprehensive, effective solutions at global scale. Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”
Ogilvy’s global reputation for creative drives its branding results for clients, along with a foundational approach to technology and its ability to differentiate and transform strategies. Over the last year, Ogilvy has also bolstered its strength in digital commerce—including omnichannel customer experience, DTC, social and brand commerce experiences, as well as its ability to help clients execute on third-party marketplace platforms.
Source: Gartner, "Magic Quadrant for Global Marketing Agencies," Jay Wilson, Ewan McIntyre, Laurel Erickson, 15 March, 2021 (Prior to 2019, this report was previously titled "Magic Quadrant for Global Digital Marketing Agencies." Ogilvy was recognized as Ogilvy & Mather in 2018 and OgilvyOne Worldwide in 2017 and 2016.)
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Ogilvy has been producing iconic, culture-changing marketing campaigns that have grown brands and businesses since the day its founder David Ogilvy opened up shop in 1948. Today, with 132 offices in 83 countries, Ogilvy’s singular ambition is to be the best creative partner and platform for growth on the planet. Ogilvy’s deep expertise in almost every field coupled with its award-winning global network allow it to scale value-driving ideas at lightning speed – all powered by world-class creativity to give clients an unfair advantage in this complex, noisy, hyperconnected world. In 2020, two of the world's most prestigious creative award shows, D&AD and The One Show, recognized Ogilvy as the Network of the Year, a reflection of its ability to use creativity to transform business and culture. Ogilvy is a WPP company (NASDAQ: WPPGY). For more information, visit Ogilvy.com, and follow Ogilvy on Twitter, Instagram, Facebook, and LinkedIn.
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