Ogilvy Partners with Google and UN Women to Unite and Empower Women in Advertising
The advertising industry is still largely a male dominated space despite efforts to level the playing field from organizations such as The 3% Movement. Unsurprisingly, many women in advertising report feeling isolated, a sensation that often leads to them leaving the industry.
Recognizing the need for more platforms through which women in the industry can share and learn from each other’s experience, Ogilvy, Google and the UN Women’s Unstereotype Alliance have joined forces to create the “Lioness” app. The app employs various Google tools, including the tour creator, to leverage the voices of women at agencies and immerse them in one another’s experiences.
Angela Fung, Ogilvy’s Executive Director of Digital Production spoke to Adweek about the project and how the use of technology in creative like augmented reality can bring stories to life.
“We think these are stories that need to be told and given a platform. A product like tour creator can create a visual workplace field trip. It can inspire students who wouldn’t have access to these female leaders otherwise.”
The idea for the app came from two associate creative directors at Ogilvy while they were working on an unrelated AI assignment for Google. Slated to launch sometime in the fall, so far 35 female executives from Ogilvy and Google among other agencies, have contributed their stories and perspectives to the app.
To learn more about the Lioness app and to view a behind-the-scenes video of how it came to be, see the Adweek story.