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![Abstract illustration of Black Roman Numerals LVII against a pink background](/sites/g/files/dhpsjz106/files/inline-images/O230214_Super%20Bowl%20LVII.jpg)
With the biggest advertising event of the year behind us, Strategy Director Aakriti Goel, Associate Strategy Director Elise Alverson and Junior Strategist Lauren Neff reflect on the game’s advertising playbook: what works, what doesn’t, and how brands threw out the playbook to break through the noise.
Click here to download and read our takeaways from this year's big game spots.