Conversations That Matter—Using Brand to Drive M&A Value
With global economic slowdown looming, research shows many organizations are turning to mergers and acquisitions to achieve growth. This creates a crucial inflection point for businesses and brands. It represents one of those rare moments where brand rises to the top of the Executive agenda. Failure to understand the role of brand in M&A is the most common reason for collapse. The stakes could not be higher.
Through real-life case studies, Conversations That Matter—Using Brand to Drive M&A Value shared a unique approach from Ogilvy Consulting that answers critical brand and naming questions, illustrating how the approach can impact the ability of an organization to achieve its objectives over the long-term.
The session covers:
- An approach to answering key brand questions regarding M&A
- How to link key brand decisions to facts and figures
- Support for non-brand minded Executives in making the right brand decisions
Watch the session in its entirety above, and click here to download the deck.