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← Back to IdeasCannes Lions 2025 Recap: Vive La Créativité

The Cannes Lions International Festival of Creativity is more than an awards show or industry event — it's a celebration of the power of creativity.
In 2025, we see a creative world that is still wrestling with how a new technological marvel — Artificial Intelligence and all its forms — will affect everything. The winning work at Cannes reaffirmed one thing, as said by Ogilvy's Global Chief Transformation Officer Antonis Kocheilas: "The best work reminds us that the magic lies in the messiness—in the leaps of faith, the unexpected connections, the moments of serendipity that no machine could ever replicate.”
Ogilvy's strategy experts broke down everything at Cannes Lions 2025, from the talks on the ground and on social to the key takeaways and insights to be gleaned from the Festival's winning campaigns.
Download and read Cannes Lions 2025 Recap: Vive La Créativité here.