“MLS Is Back" launches the new season of Major League Soccer. Rooted in energy, entertainment, and community, the campaign highlights the live moments, personalities, and storytelling that forge lasting connections and drive soccer fandom. The launch film "The Call" features Magic Johnson and MLS stars Son Heung-Min, Matt Freese, Diego Luna, and Joseph Paintsil, the spot transforms a training session into a joyful, fan-forward moment that captures the fun and passion players bring to the sport they love.