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← Back to IdeasOglivy On Live: The Changing Face of Sports Fandom

Ogilvy On Live: The Changing Face of Sports Fandom
Tuesday, June 10 — 11 AM ET / 4 PM BST
How should sports rightsholders and brands connect—with each other and with fans—to get a piece of the action? Why is active participation with fans essential? How does evolving fan behavior and culture demand a different approach from traditional marketing and sponsorship? Why must we move beyond awareness and into true engagement to unlock the full power of the fan?
In this edition of Ogilvy On Live, we’ll explore how sport has become bigger than sport. In an era of unprecedented growth, the influence of the sports industry now extends far beyond the stadium. Sports fans are shaping culture, driving conversation, and increasingly fueling economies.
Ogilvy Sports and Entertainment Lead, Jackson Russ, will moderate a discussion with leading brands in this space—focusing on the cultural movements that have emerged, the tensions in unlocking brand value, and why fans are today’s most powerful creative economy.
Register today to save your seat—we look forward to seeing you for what promises to be an informative and engaging session.