How British Food Advertising Restrictions Could Lead to Business Success
Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on advertising anything which contains high fat, salt and sugar content (HFSS).
These rules have caused major anxiety across marketeers, producers and media owners as the changes to the marketing playbook will be significant, and there will be big commercial losses.At first glance, these new rules feel like a heavy-handed set of constraints on what was once a free-for-all advertising buffet. But, on closer inspection, it may not be all doom and gloom.
The knock-on effect of these new rules may not only encourage brands to produce healthier products for consumers but could also end up motivating brands to produce more effective marketing results in the boardroom.Read Matt Waksman's three marketing actions brands can take in response to the regulations that will stay compliant and could also improve the long-term profitability of the brand. So whether you’re affected by the restrictions or not, tuck in via AdWeek.