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← Back to IdeasThe Scientific Poster of the Future - Part III
This three-volume thought leadership series from Ogilvy Health's Publications Practice, addresses the critical need for more engaging and effective scientific poster experiences for healthcare professionals. It is the culmination of a two-year Innovate UK Knowledge Transfer Partnership (KTP) with the Royal College of Art.
- Volume 1: Check out Part I here.
- Volume 2: Check out Part II here.
- Volume 3: 'Insights to Innovation: The Smart Poster Prototype', unveils a tangible prototype integrating print and digital elements, demonstrating a future where scientific communication is more accessible, impactful, and tailored to clinicians' needs: