Ideas

As Inflation Hits a Record High How Can Brands Connect With a Beleaguered Consumer? Value-Based Innovation.

Comms and influencer experts have paid tribute to Jamal Edwards, the music entrepreneur and pioneer of modern influencer marketing, who has died aged…

Clare Lawson, Ogilvy's chief executive officer of Experience weighs in on how brands can catch up in the ever-changing financial services industry. …

Out of home campaign shares little know facts and insights into queer history.

The Extinction Event Threatening High Street Banks. Why are Gen Z signing up to neobanks in droves and rejecting traditional banks? 

Every member of staff will recieve sessions of professional or wellbeing coaching.

Ogilvy PR won the ‘Corporate social responsibility’ at The Drum Awards for PR 2021 with its ‘Joy of sex in later life’ campaign for Relate. Here, the…

Ogilvy's Matt Waksman, brand strategy partner, takes a look at some of the potential benefits the U.K. HFSS ban may bring.

Social media is a core touchpoint for customers, but many companies aren’t taking advantage. How should that change? Clare Lawson, chief customer…

Ogilvy UK Chief Executive Creative Director Jules Chalkley, spoke to Creative Salon about how agencies can 'build back better' as momentum grows in the…

WeAreTheCity caught up with Ogilvy UK CEO Fiona Gordon to discuss Fiona's career to date, biggest achievements and why she love's being a mentor. 

It’s a no brainer that companies are more productive and retain staff longer if everyone, for the most part, gets along. But should that mean employees…

Ogilvy Senior Strategist Yolanda Davis discusses the joys strategic collaboration, balancing creativity and familiarity and the need for more pathways…

As millennials rise into positions of power, marketers must begin to develop a deeper understanding of this new generation of digital-native decision…

Ogilvy UK Chief People Officer, Helen Matthews, discusses the evolution of our Menopause policy, since its inception in 2019

Ogilvy UK's Stay Home Book Captures Ethnographic Study of Life in Lockdown. Study encouraged Britons to photograph and write about their experiences to…

“If you wanna be somebody. If you wanna go somewhere, you better wake up and pay attention.”

Contrarians, of both the dinner party and the marketing variety, can be accused of wanting to be different more than right. Jon…

Companies should be praised for offering apprenticeships, claims André (Dedé) Laurentino, CCO Ogilvy UK, but they often miss the target when it comes…

Juggling a job in advertising and raising a family has never been easy, but for working parents wrestling their way through lockdown 3.0 things have…

Clare Lawson, Chief customer officer at Ogilvy discusses the various benefits to brands in DTC and gives her take on the long-term growth opportunities…

After Weetabix and Heinz, Campaign magazine asked industry leaders, including Andre Laurentino, Chief creative officer at Ogilvy, which brands they'd…

The Ogilvy's apprenticeship scheme – The Pipe – aims to bring young creatives into the industry from underrepresented backgrounds. Ogilvy UK’s chief…

Each week, The Drum asks leaders from brands, agencies and everything in between, for their advice on real problems facing today’s marketing…

As a packed schedule of 2021 virtual conferences gets underway, Ian Burrell chats to Andre Laurentino, chief creative officer of Ogilvy UK, about how…

Brexit. Do we feel like 'it's all over' now and time to move on?

Ogilvy's very own Clare Lawson, Chief customer officer and Vicky Bullen, Chief…

Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

“Did you know I’m a really fast runner?” 
“Really, how fast can you run?” 
“Really fast.” 
“Good for you.” 
(You’re probably …

“Did you know I’m a really fast runner?” 
“Really, how fast can you run?” 
“Really fast.” 
“Good for you.” 
(You’re probably …

Humour and marketing go hand in hand. Indeed, around …

Humour and marketing go hand in hand. Indeed, around …

We all know the best creative ideas usually come when you’re not trying. You could be in the middle of a random conversation while necking your second…

We catch up with our team about their creative inspiration:

James Corlett – B2B Account Director, Ogilvy, Jessica Oliphant – B2B Team Lead Copy…

Creativity is defined as the use of imagination or original ideas to create something. So why are so many B2B marketers still shying away from it? Here…

Read the new Influencing Our New Reality white paper from Ogilvy UK, to learn about what the future of influencer marketing looks like

On Friday, June 12, Ogilvy Consulting UK will host the 2020 edition of Nudgestock, the can't-miss festival where creativity and behavioral science…

Larisa Dumitru, Ecommerce Lead at Ogilvy UK, examines how online grocery shopping has changed in recent times

Brian Collins, Head of Media at Ogilvy UK, discusses how brands should be communicating with their audiences in the current times

Paul King, Head of Marketing Technology and Data Protection Officer, considers how new tech adaptions can help us moving forward at work

Zoomonomics studies how we adapt to the technology around us, and its impact on our economic choices. It is a relatively new discipline, established on…

Zoomonomics studies how we adapt to the technology around us, and its impact on our economic choices. It is a relatively new discipline, established on…

In the face of a new way of working, the Ogilvy Consulting Behavioural Science Practice and Ogilvy People team have created the …

This week, we hosted Burst Your Bias Bubble – a morning of Unconscious Bias training which has previously been run internally for our leadership team…

After being named a Marketing Academy Scholar 2019/20, Dan Bennett, Consulting Director at Ogilvy Consulting's Behavioural Science Practice, tells us…

Larisa Dumitru examines the many insights and trends that form her top five favourite and least favourite retail trends for the year ahead.

As our first cohort approaches the end of their apprenticeship, we caught up with Ogilvy UK’s Head of Learning & Development, Gavin Sutton and…

B2B marketers are invariably involved in combat, not with the competition but with their own business culture.

I am convinced all marketers are…

The internet is 30 years old this year. To celebrate this, Joel Lim decides to write about data. All the data the internet this thirty-year-old has…

eCommerce Lead, Larisa Dumitru examines how serious the problem of counterfeit products on Amazon is

Have you ever wondered what drives fame and fortune for brands? Or why short-termism is inhibiting commercial effectiveness? This week, Ogilvy UK…

Last month, Ogilvy UK introduced its first artist in residence. A recent graduate of the Royal College of Art, the talented Lucy Gregory will be…

We caught up with Ogilvy UK's Junior Strategic Planner, Gabriella Field, following her being named one of Campaign's …

Most people find buying insurance an existential exercise in patience and trust, with complicated products, incredibly intimidating language, and the…

Having kicked off my career in finance back when Clinton and Lewinsky were headline news and the Harry Potter collection on our bookshelves only…

During the past few years, many articles have outlined the huge untapped marketing opportunity in gaming. Advertising professionals…

Roald Dahl, the beloved author of children’s books, was a subversive genius. His gift? An uncanny ability to make kids feel that here was someone who…

How do we ensure storytelling remains a powerful tool in the PR armoury?

In an aggressively evolving, copycat tech market, global brands are taking bites out of Apple. But brand Apple remains, at its core, the same as it’s…

As our behaviour becomes more and more digital, influence and influencers have become increasingly important in a brand’s strategy. But how can brands…

The floors of Ogilvy UK’s offices at Sea Containers on London’s South Bank are home not only to the agency’s people, but also house very special…

For the past 6 years, Ogilvy Consulting's Behavioural Science Practice has invited budding behavioural scientists to join the team for a week. Chloe…

Dan Bennett, Consulting Director at Ogilvy Consulting's Behavioural Science Practice, gives his views on the psychology of humour

Alice Tyler, Junior Planner and Richard Willett, Online Marketing Manager at Ogilvy UK review Unbound London 2019

Now its seventh year, Nudgestock is hosted by Ogilvy UK's Vice Chairman Rory Sutherland and plays host to some of the leading thinkers and…

Karen Hawkes brings us the thrilling account of the Ogilvy charity Might Hike!

The WPP senior female empowerment team hosted its fourth #stellaignite event on the 16th May, bringing together 15 speakers from around their…

Sofiya Madhi gives an account of days three and four of the Cannes festival of creativity

Sofiya Mahdi gives an account of the first two days of the Cannes Festival of Creativity

You’re a brand. You’re under pressure. If you’re not part of the non-stop social media merry-go-round, you fear you’ll get forgotten. But when should…

The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – CEO & Co-Founder…

German psychologist Gerd Gigerenzer has studied the use of bounded rationality and heuristics in decision making. Regarded as the Father of Heuristics…

Dr. Stefanie K. Johnson, Associate Professor at University of Colorado Boulder, Leeds School of Business, has spent her career studying the…

Have you ever wondered what makes a hit song? Or how top playlists come together on Spotify? Holding the answers to these questions and many more is …

Blazing a trail with his rock-star status and acting as an inspiration to following generations, Brazilian Washington Olivetto is among a cohort of…

Last Friday Coley Porter Bell's CEO, Vicky Bullen, took her ‘Volunteer Day’, an Ogilvy UK initiative which encourages every employee to take an extra…

We caught up with Rory Sutherland, Vice Chairman at Ogilvy UK, to help us get inside the heads of buyers and business decisions.

Chloë Hutchings-Hay looks at the effects of placebos and nocebos.

Ogilvy UK's Account Manager Hayley Burchall and Account Director Sarah Pinch are winners at this year's WACL Future Leaders awards. We caught up with…

Jack Duddy, Isabel Power and Laurie Twine examine six psychological insights that you can use in everyday life.

Chloë Hutchings-Hay gives an account of the Ogilvy Behavioural Science Summer School

As the winners of the very first B2B Marketing Martech awards are announced, Head of Marketing Technology at Ogilvy UK, Paul King, describes his…

Advertising Week Europe, an annual global gathering of marketing and communication leaders, takes place in London this week. 

This year, Ogilvy…

Pete Dyson gives 8 mental shortcuts for physical training (and other life endeavours) 

This year, Ogilvy’s global theme of International Women’s Day is #IWannaDiscuss, repurposing the #IWD acronym to start discussions within our global…

Dan gives insights into the practice of behavioural science

To mark National Apprenticeship Week, we caught up with three of our apprentices - Harry Scott, John Capeda and Erin Spillane - to find out more about…

Following Ogilvy Consulting being named among the UK's leading consultancies by the Financial Times for the second consecutive year, we caught up with…

Pete Dyson, Senior Consultant at Ogilvy Consulting's Behavioural Science Practice, looks at behaviour change predictions for 2019

As 2019 gets underway, we asked Coley Porter Bell's CEO, Vicky Bullen and ECD James Ramsden what's in store for branding and design in the year ahead…

James Myers, Head of Strategy (B2B) at Ogilvy UK, discusses whether it's time to return to marketing fundamentals

With the new year underway, we asked Ogilvy's Wellness experts what's in store for 2019. 

Ogilvy Wellness's Global Practice Leader Marion…

What trends and developments can we expect to see in digital and social media this year? We catch up with Jai Kotecha, Ogilvy UK Managing Partner…

What will the world of B2B look like in 2019? As the year kicks off, Sam Williams-Thomas, Ogilvy UK's Head of Business to Business makes his …

Established to honour original published thinking on topics of relevance to marketers everywhere, the Atticus Awards are open exclusively to…

Alison Hall, Account Director at Ogilvy UK's Business to Business Practice, has received an MBE for services to victims of war in Northern Uganda in…

Ogilvy UK Strategist, Sara Barqawi unpicks the analogy and its purpose in …