Chief Executive Officer
Michael Frohlich took up the position of CEO at Ogilvy UK in February 2018. Under his leadership, he continues to drive the agency forward towards a more integrated model to maintain a leading position in an ever-changing marketing landscape. His successes in both steering Ogilvy’s PR capability to immense growth at a UK and EMEA level, as well as his tireless work to bring together a fully integrated, bespoke WPP solution for British Airways and International Airlines Group, demonstrate his well-rounded ability to bring Ogilvy into a new era.
Since joining Ogilvy in 2012, Michael led the successful transformation of Ogilvy PR in the UK and then across EMEA. Under his stewardship, the network won awards including: EMEA Sabre Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year and EMEA Consultancy of the Year, PRCAs Large Consultancy of the Year two years in a row. Michael was named PRCAs Consultancy Head of the Year. Beyond collecting prestigious accolades, he is a regular judge across major industry awards. On top of his Ogilvy EMEA responsibilities, Michael was integral to winning the British Airways business in 2017, designing and leading the bespoke WPP integrated team solution for the client. Michael's WPP role saw him again broaden his remit across the integrated marketing landscape and lead a cross-agency team of advertising, media, production, social and other creative services.
Prior to his time at Ogilvy, he was appointed as Managing Director of Shine Communications and helped build a highly successful consumer hot shop. In 2003, he founded Resonate, a UK top 10, award-winning consumer consultancy which became the Consumer Division of Bell Pottinger in 2007.
Michael is also a member of the International Communications Consultancy Organisation (ICCO) Board of Management and Chairman of the IPA 44 Club.
Chief People Officer
Helen Matthews is an industry-leading agent of change, specialising in creating, shaping and delivering world-class management of people. She has over 20 years of experience, collaborating with businesses and C-suite teams to design and enact new ways of working, future-proofing some of the world’s best known organisations across sectors to cater to the talent of today and tomorrow.
Helen has consistently been a trusted partner within senior teams, setting the agenda for transformation, but with collaboration at the heart of her approach. She has a strong belief that companies are only as strong as their people, and maintaining humanity at the heart of organisational decisions is key. She is a passionate advocate for not just attracting diverse talent, but providing an environment of true inclusivity which allows all voices to thrive with a sense of belonging.
Helen builds momentum within companies, ensuring solutions are designed to attract, nurture and upskill people – yielding an uplift in commercial performance, as well as working to create an invigorating culture for the best talent across industries. Determined to challenge the status quo, Helen motivates teams to work closely with talent in the organisation to shape solutions differently. Her pragmatic approach to new challenges allows for change to be enacted at pace.
At Ogilvy UK, Helen is the agency’s first Chief People Officer. She is the overarching guardian of the agency’s employee experience, co-designing new ways to attract, retain and grow talent. In an agency first, she is harnessing customer engagement strategists to apply a renewed rigour to understand and act upon real insights into what the agency talent needs. Through working closely with teams across Ogilvy’s capabilities, Helen has overseen the continued embedding of a culture rooted in creativity, learning, listening, diversity and inclusion. She is pursuing a holistic strategy for making the agency a true talent magnet within the agency landscape and beyond.
Prior to joining Ogilvy, Helen has demonstrable experience in organisations of various scales and specialisms. She played a pivotal role in the editorial transformation at Time Inc. in the UK – ensuring the business could realise its digital ambitions by creating platform-agnostic content while achieving commercial targets. Helen has helped a number of SMEs with employee engagement, organisation design and leadership development, and overarching transformational change. At Tiger Aspect, she transformed the company into a powerful employer brand, resulting in improved creative work and commercial success. With the BBC, Helen led a team of over 50 specialists across creative divisions to establish a robust, future-proofed people strategy. Other notable organisations Helen has worked with include SAP, ITN and the NHS.
Chief Operating Officer, UK & Worldwide Commercial Director
John is Executive Partner, Chief Operating Officer, UK & Worldwide Commercial Director. He is hugely passionate about the creative output of the agency and ensuring that the ideas Ogilvy produces for brands which drive their businesses are valued accordingly. To ensure Ogilvy continues to service clients in the most effective way possible, John is spearheading the commercial efforts to move towards a truly integrated Ogilvy.
In an ever-changing industry, he relishes the challenges ahead and is highly skilled in negotiating with procurement and securing terms that work for all parties. John has personally managed many key global client relationships (commercially) throughout his career including Kimberly-Clark, Ford, IAG and American Express.
John’s career at Ogilvy began when he joined in London as a Management Accountant – more than a few years ago! Since then, he ascended to a variety of different roles across the network in both London and New York, with his remit including regional and global responsibilities.
After his time as Finance Director for OgilvyOne and Director of Commercial Strategy and Operations for EMEA, John became Worldwide Commercial Director. Managing a team of Commercial Directors based throughout the world and responsible for managing global client relationships commercially, he has been integral to driving the adoption of commercial best practice across the globe, including pricing, negotiation, procurement strategy, new business and commercial training.
Chief Consulting Officer
As Managing Director, Ogilvy Consulting EMEA and Chief Consulting Officer, Ogilvy UK, Ann leads the strategic consulting team in the UK and across Europe, based in London. Ogilvy Consulting is the strategy and innovation arm of Ogilvy, helping clients find new paths to growth as they navigate an increasingly complex environment.
With her team, Ann delivers Growth & Innovation, Brand & Customer Experience and Digital Transformation solutions and also oversees our specialist practices in Corporate & Sustainability and Behavioural Science. With over 20 years in WPP in strategy and client leadership roles spanning New York, Paris and London, Ann has been instrumental in developing our IP in modern marketing and applying it with clients across a wide range of industries – from Financial Services and Technology, to FMCG, Retail with brands including American Express, British Airways, Unilever, Mondelez, Nestlé, IBM, Cisco, SAP and Louis Vuitton.
Prior to joining Ogilvy, Ann worked for what is now Kantar Consulting, developing and using qualitative and quantitative consumer research to inform long-term marketing and brand strategy scenarios for clients including Lloyds TSB. Following this she worked in brand and advertising planning for what is now Wunderman Thompson and in Digital Media at Mindshare. Ann is a BIMA 100 member and is a graduate of University College Dublin and Université Pierre Mendès-France.
Chief Customer Officer
Fast paced industries appoint Chief Customer Officers, where there is a need to understand not if your clients or customers are satisfied with you right now, but what will be needed to keep them comfortable with the service they get from you now and 18+ months in the future.
In her role, Clare focuses on customer driven growth - understanding clients challenges and then helping the business grow in the direction that solves those challenges. She leads a team including the heads of Ogilvy’s key 8 Capabilities, along with the leaders of Account and Programme Management, and is a member of Ogilvy UK’s 6 person leadership team. In the last 18 months the team have grown the UK business by over 4%, increased profits by 40%, won over 45 awards, created market leading diversity networks, and increased client satisfaction but 25%, all on the back of a reorganisation in 2018. But there’s still so much we can do.
Prior to this role, Clare was the Managing Director of OgilvyOne. A company that she spent close to 15 years of her career. Taking her remit from Account Manager through to Managing Partner, Head of Client Service, MD of the b2b division, prior to taking the Managing Director position in 2016. In this time she ran a number of blue chip clients including BT, Zurich, EY, Formula 1, and Intercontinental Hotel Group. A self confessed data geek, she has a passion for all things performance at work, and enjoys bringing that angle to the full service remit that Ogilvy now embodies.
Alongside her current role, Clare is an active member of WPP’s mentor programme and mentor to 3 up and coming ladies, along with being a leader of Ogilvy Equals. Ogilvy equality network - not to be confused as a women’s only network, championing the need for equality in the work place. And out of work, she is an avid sports fan, and saves that passion for performance for standing on the side-lines of her eldest son’s football training and matches that somehow consume the whole weekend!
Global Managing Director New Business, Chief Marketing Officer UK
Nina’s role at Ogilvy is about making sure clients access the right talent to turbo charge their brand and make it ready for the future. She leads teams across the network and drives the Ogilvy growth agenda. She works closely with WPP and helps connect clients across the group.
Her background is that having read Economics at UCL she started her career at the Financial Times. She then joined the world of advertising and has been talking with clients about how to leverage their brands and maximise their growth ever since. She has been instrumental in the success and growth of some of the most creative and prestigious communication brands including Y&R, Rainey Kelly, Dare, Leo Burnett & Wunderman. Having spent an equal amount of time working in advertising as well as customer engagement, CRM & digital agencies she understands the issues of integration, digital and convergence perfectly.
She is an active member of WACL - Women's Advertising Club of London - a Trustee of the industry charity NABS, and a Business Leader at the Marketing Society. She has been the Chair of Judges for the Future Leaders Awards for 2 years and is the exec sponsor of Ogilvy Women Ogilvy’s female leadership network. In 2017 she was invited to join the Countess of Wessex's Women's Network Forum - a group to help get greater diversity across business as a whole. Her passion is for a fairer society for all.
Chief Creative Officer
André Laurentino, better known as Dedé, is the CCO of Ogilvy UK and Global ECD on Dove.
Brazilian born Dedé was one of Brazil's most awarded art directors for 10 years. He then became a copywriter and soon went on to win the same accolades in his new role. Over the past 25 years, he's done award-winning work for brands such as Visa, Volkswagen, Audi, Nissan, adidas, Hellmann's, Dove, Comfort and many others.
Dede has over 30 Cannes Lions to his name, as well as D&AD and The One Show pencils.
Alongside his career in advertising, Dede is a published author (a novel in 2005, collected essays in 2017) and also wrote TV series for Globo TV – Brazil’s largest TV network. He was a regular columnist for newspaper O Estado de S. Paulo for 10 years and has collaborated with drawings and cartoons for various magazines and newspapers.
CEO, Coley Porter Bell
Vicky has nearly 30 years' experience in the brand industry and has been at Coley Porter Bell for 24 of these, promoted to CEO in 2005. She has led on many of the world’s largest branding projects for companies including LEGO, Post Office, Fremantle media, Unilever, Nestlé, Tesco, and RAF. Whether it’s delivering brand strategy and architecture solutions, visual identities, brand experiences, naming or innovation, Vicky is particularly interested in the role of Neuroscience in branding to deliver more powerful solutions for our clients. She sits on the Ogilvy UK Board, is a member of WACL and the Marketing Society, and is also a Design Business Association (DBA) Board Director. Vicky was awarded the 2019 Fellowship Award from The Marketing Society for her outstanding contribution to the industry.
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed.
Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The surprising Power of Ideas which don't make Sense, to be published in the UK and US in March 2019.
Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.