Fiona is the CEO of Ogilvy UK – a full service leading communications agency. She recently took on this role and has spent her career at Ogilvy and WPP, since joining as a graduate trainee.
She has built her career with a client centric focus. Her most recent role was Chief Client Officer for Ogilvy for EMEA - looking to help our clients succeed and grow across the region. Prior to this Fiona led the WPP Walgreens Boots Alliance team based in London. She built out the integrated team from 3 to 130 specialists from across WPP working across Boots and Global Consumer Brands. She was a key part of the team that successfully retained and expanded the business in the recent pitch review.
She has worked at Ogilvy across her career across large global clients, challenger brands and in different geographies. Fiona was the Group Chairman of the 400 person Ogilvy Singapore office for 5 years and during her tenure they won Creative Network for South East Agency and she was voted as leading CEO for South East Asia.
Fiona has also lived and worked in NY for over five years working across the American Express business and in Hong Kong leading the expansion of Ogilvy’s global clients across Asia, including in China and India.
She sits on the Advisory board of Stella, WPP Women’s network, and is a mentor within WPP and Ogilvy and has a reverse mentor. She is passionate about growing talent.
Fiona has just been named on Ad Age’s Leading Women list, recognizing the forces that are leading the change across the industry.
Chief Creative Officer, UK
André Laurentino, better known as Dedé, is the CCO of Ogilvy UK and Global ECD on Dove.
Brazilian born Dedé was one of Brazil's most awarded art directors for 10 years. He then became a copywriter and soon went on to win the same accolades in his new role. Over the past 25 years, he's done award-winning work for brands such as Visa, Volkswagen, Audi, Nissan, adidas, Hellmann's, Dove, Comfort and many others.
Dede has over 30 Cannes Lions to his name, as well as D&AD and The One Show pencils.
Alongside his career in advertising, Dede is a published author (a novel in 2005, collected essays in 2017) and also wrote TV series for Globo TV – Brazil’s largest TV network. He was a regular columnist for newspaper O Estado de S. Paulo for 10 years and has collaborated with drawings and cartoons for various magazines and newspapers.
Chief Executive Officer, Experience, UK
Clare is CEO of Ogilvy Experience EMEA, and also leads Ogilvy UK’s Experience business, which is focused on delivering strategies that drive growth and long term customer value for brands. With over 20 years experience in the direct to consumer space, Clare has lead consumer and business brands in telco, finance, hospitality, CPG, and entertainment.
Prior to this role, Clare was the Chief Customer Officer of Ogilvy UK, and prior to that Managing Director of OgilvyOne - Ogilvy’s Customer Experience arm. She is a data geek at heart and has a passion for all things precision and performance.
Alongside her current role, Clare is an active member of WPP’s mentor programme and mentors three up and coming ladies, along with being a sponsor of Ogilvy Equals. Ogilvy’s equality network - not to be confused as a women’s only network, champions the need for equality in the workplace. She is also Chair of the IPA 44 Club.
Out of work, she is an avid sports fan, and saves that passion for performance for standing on the side-lines of her eldest son’s football training and matches that somehow consume the whole weekend!
CEO, Coley Porter Bell
Vicky has nearly 30 years' experience in the brand industry and has been at Coley Porter Bell for 25 of these, promoted to CEO in 2005.
She has led on many of the world’s largest branding projects for companies including LEGO, Post Office, Fremantle media, Unilever, Nestlé, Tesco, and RAF.
Whether it’s delivering brand strategy and architecture solutions, visual identities, brand experiences, naming or innovation, Vicky is particularly interested in the role of Neuroscience in branding to deliver more powerful solutions for our clients. And she believes that brands today need to be truly immersive to in order to deliver rich experiences across their ecosystems.
She sits on the Ogilvy UK Board, is a member of WACL and the Marketing Society, and is also a Design Business Association (DBA) Board Director. In 2019 Vicky was awarded the Fellowship Award from The Marketing Society for her outstanding contribution to the industry and in 2020 was re-elected to sit on the Design Business Association.
Global Managing Director New Business, Chief Marketing Officer, UK
Nina’s role at Ogilvy is about making sure clients access the right talent to turbo charge their brand and make it ready for the future. She leads teams across the network and drives the Ogilvy growth agenda. She works closely with WPP and helps connect clients across the group.
Her background is that having read Economics at UCL she started her career at the Financial Times. She then joined the world of advertising and has been talking with clients about how to leverage their brands and maximise their growth ever since. She has been instrumental in the success and growth of some of the most creative and prestigious communication brands including Y&R, Rainey Kelly, Dare, Leo Burnett & Wunderman. Having spent an equal amount of time working in advertising as well as customer engagement, CRM & digital agencies she understands the issues of integration, digital and convergence perfectly.
She is an active member of WACL - Women's Advertising Club of London - a Trustee of the industry charity NABS, and a Business Leader at the Marketing Society. She has been the Chair of Judges for the Future Leaders Awards for 2 years and is the exec sponsor of Ogilvy Women Ogilvy’s female leadership network. In 2017 she was invited to join the Countess of Wessex's Women's Network Forum - a group to help get greater diversity across business as a whole. Her passion is for a fairer society for all.
Chief People Officer, UK
Helen Matthews is an industry-leading agent of change, specialising in creating, shaping and delivering world-class management of people. She has over 20 years of experience, collaborating with businesses and C-suite teams to design and enact new ways of working, future-proofing some of the world’s best known organisations across sectors to cater to the talent of today and tomorrow.
Helen has consistently been a trusted partner within senior teams, setting the agenda for transformation, but with collaboration at the heart of her approach. She has a strong belief that companies are only as strong as their people, and maintaining humanity at the heart of organisational decisions is key. She is a passionate advocate for not just attracting diverse talent, but providing an environment of true inclusivity which allows all voices to thrive with a sense of belonging.
Helen builds momentum within companies, ensuring solutions are designed to attract, nurture and upskill people – yielding an uplift in commercial performance, as well as working to create an invigorating culture for the best talent across industries. Determined to challenge the status quo, Helen motivates teams to work closely with talent in the organisation to shape solutions differently. Her pragmatic approach to new challenges allows for change to be enacted at pace.
At Ogilvy UK, Helen is the agency’s first Chief People Officer. She is the overarching guardian of the agency’s employee experience, co-designing new ways to attract, retain and grow talent. In an agency first, she is harnessing customer engagement strategists to apply a renewed rigour to understand and act upon real insights into what the agency talent needs. Through working closely with teams across Ogilvy’s capabilities, Helen has overseen the continued embedding of a culture rooted in creativity, learning, listening, diversity and inclusion. She is pursuing a holistic strategy for making the agency a true talent magnet within the agency landscape and beyond.
Prior to joining Ogilvy, Helen has demonstrable experience in organisations of various scales and specialisms. She played a pivotal role in the editorial transformation at Time Inc. in the UK – ensuring the business could realise its digital ambitions by creating platform-agnostic content while achieving commercial targets. Helen has helped a number of SMEs with employee engagement, organisation design and leadership development, and overarching transformational change. At Tiger Aspect, she transformed the company into a powerful employer brand, resulting in improved creative work and commercial success. With the BBC, Helen led a team of over 50 specialists across creative divisions to establish a robust, future-proofed people strategy. Other notable organisations Helen has worked with include SAP, ITN and the NHS.
Chief Operating Officer, UK & Worldwide Commercial Director
John is Executive Partner, Chief Operating Officer, UK & Worldwide Commercial Director. He is hugely passionate about the creative output of the agency and ensuring that the ideas Ogilvy produces for brands which drive their businesses are valued accordingly. To ensure Ogilvy continues to service clients in the most effective way possible, John is spearheading the commercial efforts to move towards a truly integrated Ogilvy.
In an ever-changing industry, he relishes the challenges ahead and is highly skilled in negotiating with procurement and securing terms that work for all parties. John has personally managed many key global client relationships (commercially) throughout his career including Kimberly-Clark, Ford, IAG and American Express.
John’s career at Ogilvy began when he joined in London as a Management Accountant – more than a few years ago! Since then, he ascended to a variety of different roles across the network in both London and New York, with his remit including regional and global responsibilities.
After his time as Finance Director for OgilvyOne and Director of Commercial Strategy and Operations for EMEA, John became Worldwide Commercial Director. Managing a team of Commercial Directors based throughout the world and responsible for managing global client relationships commercially, he has been integral to driving the adoption of commercial best practice across the globe, including pricing, negotiation, procurement strategy, new business and commercial training.
Chief Consulting Officer, UK
As Managing Director, Ogilvy Consulting EMEA and Chief Consulting Officer, Ogilvy UK, Ann leads the strategic consulting team in the UK and across Europe, based in London. Ogilvy Consulting is the strategy and innovation arm of Ogilvy, helping clients find new paths to growth as they navigate an increasingly complex environment.
With her team, Ann delivers Growth & Innovation, Brand & Customer Experience and Digital Transformation solutions and also oversees our specialist practices in Corporate & Sustainability and Behavioural Science. With over 20 years in WPP in strategy and client leadership roles spanning New York, Paris and London, Ann has been instrumental in developing our IP in modern marketing and applying it with clients across a wide range of industries – from Financial Services and Technology, to FMCG, Retail with brands including American Express, British Airways, Unilever, Mondelez, Nestlé, IBM, Cisco, SAP and Louis Vuitton.
Prior to joining Ogilvy, Ann worked for what is now Kantar Consulting, developing and using qualitative and quantitative consumer research to inform long-term marketing and brand strategy scenarios for clients including Lloyds TSB. Following this she worked in brand and advertising planning for what is now Wunderman Thompson and in Digital Media at Mindshare. Ann is a BIMA 100 member and is a graduate of University College Dublin and Université Pierre Mendès-France.
Vice Chairman, UK
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed.
Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The surprising Power of Ideas which don't make Sense, to be published in the UK and US in March 2019.
Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.
Managing Director, Advertising, UK
Vic leads our Advertising, Brand & Content business in the UK as Managing Director. She has over 20 years' experience partnering with clients to drive impact, and is zealous about the power of creativity to drive growth.
She joined Ogilvy in 2018 to supercharge the Boots team and lead them to new successes, working across their portfolio and multiple consumer touchpoints. She was shortly promoted to Head of Account Management and as a driving force for change rolled out multiple training and D&I initiatives and built new teams across the business. Developing & nurturing talent will always be built into the way she works.
Prior to joining Ogilvy, Vic worked at Saatchi & Saatchi, FCB Inferno, Elvis and adam&eveDDB where she ran, amongst other things, the Waitrose, Google and Halifax accounts creating multiple award-winning, and highly effective, creative campaigns.
Outside of work Vic can usually be found in her local green spaces with Gil, her badly behaved Miniature Schnauzer
Managing Director of PR, UK
With over 25 years of brand communications experience across agency and in-house, Nicola has been a Managing Partner and part of the Ogilvy PR leadership team since 2019, leading new business, overseeing operations and corporate and consumer work for clients including Nestlé, Johnson & Johnson, UNESCO and Aldi.
Prior to Ogilvy, Nicola was Deputy Managing Director of Karmarama PR agency, Kaper.
Nicola has a broad spectrum of experience across commercial, not-for-profit and government and has worked with leading organisations including Barclays, IKEA, Unilever, Virgin Trains, London Underground and Dyson. She appears in the 2021 PR Week Power Book.
Global Consulting Principle, UK
Paul has spent the better part of the last 20 years helping global companies find the intersection of digital technology, customer insight, and business impact. As a Consulting Principal at Ogilvy Consulting, Paul helps businesses understand how to best leverage new technologies, channels, and behaviors across the enterprise.
Working across sectors and geographies—from startups to global enterprises—Paul is focused on how businesses can best leverage the digital opportunity for growth. He is fanatical about innovation and understanding today’s mutating consumer and B2B habits to find new ways to build customer equity in volume, value, and advocacy.
Before joining Ogilvy Consulting, Paul helped lead the Digital Transformation practice for Prophet, where he headed the global Samsung B2B business and developed IP around Digital Transformation, Social Business, and Digital Product & Service Innovation. As a small agency owner for five years, he worked with clients like Hewlett-Packard, Dulux, Star Alliance, and Richemont Group on transformational digital initiatives. Prior to that, he helped build the digital agency arm of Sapient Europe—as its founding director—transforming Sapient Interactive (now Publicis.Sapient) from obscurity into a leading UK and EMEA digital agency. A proud boomeranger, Paul also spent six years with OgilvyOne and OgilvyInteractive in New York and Paris, where he filled several senior roles, including that of executive director of OgilvyInteractive France.
Paul is frequently quoted in the business and trade press on Digital Transformation and is a guest lecturer on the topic at London Business School. Paul received his bachelor’s degree from Middlebury College in History and Classical Latin.