Ogilvy On: Total Loyalty—More Human and Creative Than Ever
The future of loyalty isn't about points, miles, and sales—it's much bigger than that. It's about creating brand advocates and inviting them to feel a part of something greater. It's about inspiring people, involving them, and rewarding them. It's about making them feel good every single time they experience your brand.
This isn't loyalty squared up in a new frame. This is honest-to-goodness new loyalty. And for brands that recognise loyalty's future, these changes bring enormous opportunities.
In Ogilvy On: Total Loyalty, The Future of Loyalty Is More Human & Creative Than Ever, the Lacek Group’s Senior VP of Marketing Innovation Julie Bustos and Senior VP of Strategic Services Michelle Wildenauer go deep on how new thinking around loyalty, from personalised full-funnel experience to measuring customer behaviours and emotion can unlock opportunities for all brands.
The session covers:
How customer expectations are evolving and how brands can meet them
Leading trends in loyalty and how to apply them to your loyalty strategy
Components of Total Loyalty and how to activate them