Tobias Ahrens appointed global CCO of INGO.
Hamburg, September 26, 2022 – In early 2021, Tobias Ahrens opened INGO Hamburg, the agency's first international office. He is now taking over the global creative direction of the agency known for campaigns such as "The Swedish Number", "The Dill Restaurant" and "The moldy Whopper". The highly acclaimed Björn Ståhl, who co-founded the Stockholm-based agency with CEO Håkan Karlsvärd in 2011, is retiring after 11 years at the helm of the Swedish agency.
INGO was born in 2011 as a result of a merger between Grey and Ogilvy in the Swedish market. And came to Germany via Ogilvy in 2021. The way it operates is special: "INGO thinks like a PR agency, acts like a content agency and works like a production house. Our approach is media-neutral. The result can be a phone number like 'The Swedish Number' or a pop-up restaurant like 'The Dill Restaurant'," Tobias Ahrens describes the way INGO does business.
"We created a new kind of agency with INGO and were among the top 10 worldwide for several years. I see that Tobias has the ambition and desire to create groundbreaking and effective communications through world-class creativity. He also brings a different personality and leadership style. He will help INGO evolve and take us into the future. He knows INGO and our international clients. It feels good to have him on board," says Håkan Karlsvärd, CEO of INGO the agency.
Tobias Ahrens' career has included stints at Springer & Jacoby, Kempertrautmann (thjnk), Grabarz & Partner and Scholz & Friends. He has worked on brands such as Audi, Volkswagen, Mercedes-Benz, BURGER KING, The Coca-Cola Company (Coca-Cola) and Mondelez and has won more than 700 national and international awards. The Drum Report 2021 lists him as one of the 200 most successful Chief Creative Officers.
INGO Hamburg GmbH
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