Mona Roberts joins Ogilvy leadership team as Managing Partner Advertising, Brand & Content
Berlin, March 6, 2023 – As of March 1, 2023, Mona Roberts (née Elobeid) is Managing Partner Advertising, Brand & Content at the creative company Ogilvy. As part of the management team in Germany, the experienced manager will be responsible for the strategic, economic and content-related aspects of the Advertising, Brand & Content division, which represents the agency’s core business. This includes the development and implementation of campaign and brand communication as well as innovative content solutions. In her role, she will report directly to Chris Jungjohann, Chief Client Officer of Ogilvy Germany.
In collaboration with the Client Service Directors, Mona Roberts will be responsible for the strategic and operational development of existing client business in Advertising, Brand & Content. Her responsibilities will also include identifying new business opportunities and operationally managing pitches. As head of the business unit, she will also establish structures and processes that make working with clients more successful, effective and efficient.
Chris Jungjohann has nothing but praise for his new colleague: “Mona is an experienced, innovative and entrepreneurial manager who is a real asset to Ogilvy. Furthermore, I am firmly convinced that Mona’s personality also makes her the perfect match for the position of Managing Partner Advertising, Brand & Content. I’m very much looking forward to working with her and seeing what she and the teams will achieve for our clients.”
Mona Roberts is looking forward to her new role at Ogilvy with great anticipation: “Ogilvy is one of the most renowned agency brands in the world and a guarantor for creative and customized solutions that make the difference in our clients’ business success. My goal is to work together to align these solutions even more consistently with the ever-changing needs of our clients."
Most recently, Mona Roberts served as Executive Director Consulting Services and Member of the Management Board at Parasol Island. Prior to that, she served as Managing Director as well as Diversity, Equity & Inclusion Officer at DDB Germany. Her work has been instrumental in the success of brands such as Deichmann, Miele, Stabilo, Henkel, Bauhaus and Westwing, and she has also won various awards, including Effies and Cannes Lions.
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