Loyalty Trends 2023: Get Ahead of Customer Expectations
Looking ahead to the biggest 2023 trends in Loyalty and CRM, our friends and experts on everything Loyalty and CRM at The Lacek Group have identified five big-picture marketplace trends that will impact loyalty and customer relationship management (CRM) strategies in the coming year.
The new trends report represents reflections and salient examples to help you understand the trends, plan, and then invest in the areas most likely to enhance and grow your customer relationships over the coming year and beyond.
Five key trends are identified and highlighted:
- Consumers will be laser-focused on value
- Brands will delight consumers with phygital experiences
- Consumers will keep demanding social responsibility
- Employee engagement will yield results
- Data privacy will get real