News
← Back to IdeasSüwag Energie AG appoints Ogilvy as new lead agency
Frankfurt, 10 March 2026 – Süwag Energie AG and Ogilvy Germany are embarking on a close collaboration. As the new lead agency, Ogilvy will leverage the proximity of its Frankfurt office. Following a multi-stage selection process, the agency will support the regional utility as its strategic partner across all brand activities and in day-to-day operations.
The remit includes acting as a strategic sparring partner on go-to-market topics, further developing the new brand platform „Energie.Besser.Machen.“ („Make Energy Better.“), and taking a holistic approach to aligning brand activities across all business units. The goal is to position Süwag as an approachable partner and the region’s default supplier, and to cement its role as a driver and orchestrator of the energy transition. Communications will focus on strengthening customer loyalty, engaging younger audiences, and highlighting the company’s regional roots.
„Ogilvy won us over with their ability to distil complex issues into clear, smart communication“, says David Wiethoff, Head of Marketing at Süwag Vertrieb AG & Co. KG. „Their pragmatism, combined with strong consulting, strategy and creative capabilities, will help us achieve our goal: making energy better.“
Roland Stauber, Managing Partner, Ogilvy Frankfurt, adds: „Süwag is actively shaping Germany’s energy future. We’re proud to have earned their trust to partner on this important transformation. For us, this win is a strong endorsement of our strategic and creative ability to position brands successfully in complex markets. We’re very much looking forward to working together.“
Based in Frankfurt am Main, Süwag Energie AG brings more than 100 years of regional energy expertise. With around 2,400 employees, the company supplies approximately 900,000 customers. It sees itself as a driving force of the energy transition, guided by the strategic pillars of growth, digitalisation and sustainability.
The new partnership aims to further strengthen Süwag’s market position and future-proof the brand in a dynamic environment. The first joint projects are already underway.
About Süwag Energie AG
Süwag Energie AG is an energy supplier with municipal ownership. Together with its subsidiaries, Süwag’s supply area covers more than 6,100 square kilometres across Hesse, Baden-Württemberg, Rhineland-Palatinate and Bavaria. With its vision and promise „Energie.Besser.Machen.“, Süwag is advancing the energy transition. More than 2,400 employees contribute to this every day. By 2030, the Süwag Group plans to invest over €1.2 billion in expanding its grids and to secure annual access to one terawatt hour of electricity from renewable sources. Together with its partners, Süwag generates green electricity from two wind farms, 16 hydropower plants, four solar parks and two biogas plants. Süwag Vertrieb supplies around 900,000 customers with electricity and gas.
Press office Ogilvy Germany
Ogilvy GmbH, Darmstädter Landstraße 112, 60598 Frankfurt
Phone: +49 172 6878986 | presse@ogilvy.com | LinkedIn: Ogilvy Germany