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← Back to IdeasDrama on the streets of Berlin: Disney+ and Ogilvy turn heads with striking stunt for the launch of All’s Fair.
Frankfurt, November 5, 2025 – For the very first time, Ogilvy Germany has created and executed a high-impact guerrilla campaign in Berlin for Disney+, marking the debut of Ryan Murphy’s new series All’s Fair. The eagerly anticipated legal drama, starring Kim Kardashian, Naomi Watts, Niecy Nash-Betts, Teyana Taylor, Matthew Noszka, Sarah Paulson and Glenn Close, premiered on the streaming service on 4 November.
The aim of the campaign was to stage a bold, conversation-starting activation directly within the urban environment – one that would provocatively bring the central theme of the series to life and speak directly to its target audience.
To maximise attention, on 3 November a luxury McLaren sports car emblazoned with the word “Cheater” was placed at a prominent Berlin location. A bright pink tow truck, carrying the provocative slogan “Think this is drama? All’s Fair – streaming from 4 November only on Disney+”, removed the vehicle in full view of passers-by, drawing a sizeable crowd. The ‘Cheater Car’ stunt takes a key element from the series and translates it into a tangible, shareable real-world moment – designed to spark curiosity and ensure the message lingers in people’s minds. In the days following, the stunt will be amplified via social media channels and influencers to maximise reach.
“Working for a love brand like Disney+ is both an honour and a testament to our creative ambition,” said Chris Jungjohann, CEO of Ogilvy Germany. “Disney stands for unique storytelling and emotional experiences – values that are also at the heart of our own philosophy. We are therefore delighted to have brought this extraordinary idea to life together with the Disney Germany team.”
Instagram Reel: https://www.instagram.com/reel/DQpAtkTiFgr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The makers
The Walt Disney Company Germany
Johanna Pfeiffer, VP, Head of Studio Marketing, Digital & Music
Claudia Radeck, Director Brand Marketing Disney+
Ogilvy
Creative: Maximilian Ettl, Sinya Horwedel, Sven Moormann, Asli Sahin; Account: Alice Baldczus, Pauline Fuchs; Art Buying: Silke Müller
Press office Ogilvy
Ogilvy GmbH, Darmstädter Landstraße 112, 60598 Frankfurt
Phone: +49 172 6878986 | presse@ogilvy.com | LinkedIn: Ogilvy Germany