HONOR: On an expansion course with Ogilvy PR
Düsseldorf, July 21, 2022 – Ogilvy Public Relations is successfully expanding its technology client portfolio. Since July, the agency has been providing communications support to HONOR Technologies Germany.
Established as a brand for young people, the company has repositioned itself after becoming independent in 2020, offering a broad portfolio of products in various categories. With products such as the HONOR Magic4 Pro, HONOR is positioning itself as a premium brand after this repositioning and is adjusting its communication accordingly.
Together with Ogilvy PR, HONOR intends to build on its international success in the German market and further increase brand awareness. "From now on, we will support HONOR's innovation, quality and service with our creativity. That's our DNA and that's how we were able to convince in the pitch. We look forward to accompanying HONOR's image change with our communications," says Katja Berghoff, Managing Director of Ogilvy Public Relations.
Founded in 2013, HONOR is now one of the world's leading providers of smart technology. Research & Development is at the heart of HONOR's work. With its products, such as the recently released flagship smartphone HONOR Magic4 Pro, HONOR is creating the basis for a technically innovative world of tomorrow. HONOR has already been able to celebrate great successes on the Chinese smartphone market – with over 15 million smartphones delivered (Canalys Smartphone Analysis (sell-in shipments), April 2022), the technology company is the largest smartphone manufacturer there.
Ogilvy Public Relations GmbH