IKEA and Ogilvy get rid of the monsters in the kids room with their latest Halloween campaign
London/Berlin, 19th Oktober 2023 – Al-Futtaim IKEA, the region’s leading Swedish home furnishing retailer, unveils its newest Halloween campaign, offering a fresh perspective on the age-old childhood fear that has haunted every generation – bedroom monsters. Whether it’s them hiding under the bed, inside the closet, or behind a curtain, it’s a fear that children can relate to.
In collaboration with Ogilvy London a Berlin, Al-Futtaim IKEA released three spooky films. Each film captures the multifunctional design of the home furnishing range with the aim of reassuring children that IKEA furniture comes absolutely monster-free.
Al-Futtaim IKEA has launched the campaign during the spookiest weekend of the year to provide parents with the same peace of mind they offer their children. It offers children the comfort of knowing that there are no monsters included with IKEA furniture.
Spanning across three major markets, Egypt, UAE, and Qatar, the Halloween-themed campaign will run during the Halloween week, from today until the 31st of October, offering customers exciting deals on a range of home furnishing products and solutions.
For Carla Klumpenaar, General Manager, Marketing, Communication, HF and Retail Design at Al-Futtaim IKEA, UAE, Oman, Qatar and Egypt, the campaign is relatable to every parent around the world. “Our newest Halloween campaign is deeply personal to me as a parent, and I believe it will not only resonate with families in the Middle East, but also worldwide.” – she explains. “Beyond providing well designed functional home furnishing products and solutions, we're offering peace of mind to parents. Let's say goodbye to monsters together with IKEA.”
Vimeo-Link “Bedroom“: https://vimeo.com/875138565?share=copy
Vimeo-Link “Wardrobe“: https://vimeo.com/875124378?share=copy
Vimeo-Link “Curtain“: https://vimeo.com/875146190/0db321b421?share=copy
General Manager, Marketing, Communication, HF and Retail Design: Carla Klumpenaar
Regional Marketing Manager GCC: Dina AlSahhar
Regional Marketing Campaign PR Leader: Binita Roychowdhury
Country Marketing Manager: Enjy Zaher
Regional Digital Marketing Leader: Nour Safieh
Regional Marketing, PR & Campaign Management: Houda Sfar
Chief Creative Officer (EMEA): Dr. Stephan Vogel
Chief Creative Officer (Germany): Dora Osinde
Global Executive Creative Director (UK): Daniel Fisher
Executive Creative Director (Germany): Felipe Galiano, Matt Longstaff
Global Creative Director (UK): Juliana Paracencio
Senior Copywriter (Germany): Rafael Quintal
Senior Art Director (Germany): Cheryl Lee
Senior Designer (UK): Laurence Blake
Senior Arabic Writer (UAE): Karim Sherif
Client Service Director (Germany): Melina Boelen
Hogarth Post Production Executive Producer (Germany): Meike Sinemus
Video Editor (Germany): Dominik Bull
Production Company: Flying Eye Studio
Director: Marcello Amora
Music Supervisor: Wonder Bettin, Lucas Mayer, Silvio Erne
SFX: Wonder Bettin
Executive Producer: Cassiano Derenji
Color Grading: Basis Berlin
Colorist: Pippo Color
About Al-Futtaim IKEA
IKEA is a global leader in life at home, with a passion for making everyday life better for many people. With Swedish roots, the company has a long history of designing and selling a wide range of well-designed, functional home furnishing products at affordable prices. Al-Futtaim holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates. IKEA offers an extensive range of home furnishing products and accessories of good design, value and functionality. The stores follow the popular self-serve, self-assembly concept which was conceived in Sweden over half a century ago offering customers a complete family day out through its ability to cater to children’s needs at Småland play area and a wide choice of food and refreshments at the IKEA Restaurant and Café.
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