WHAT THE TOK! – Ogilvy launches Tk.Lab, a complete offering for successful TikTok marketing
Berlin, September 14, 2023 – On October 12, the creative company Ogilvy will launch Tk.Lab, an offer specifically geared to the requirements of the entertainment-first platform TikTok. Under the leadership of Dora Osinde, Chief Creative Officer of the Ogilvy Germany Group, and Laura Scott, Creative Director of Tk.Lab (formerly Granny and We Are Social), advertisers will in future receive the complete package of strategy, creation, audio, media, commerce, influence and analysis for successful TikTok marketing from a single source.
How can companies create relevant content for TikTok? How do you avoid looking inauthentic? And why is it not enough to recycle content created for other platforms? To be successful on TikTok, you have to disregard what you’ve learned so far and think in a completely new way.
“TikTok is a world of its own. Everyone wants to be part of it, and more and more brands are venturing onto the fastest growing digital platform,” explains Dora Osinde. “But few advertisers know how to operate there. We are sure that the traditional approach cannot keep up with the pace and cultural dynamics of TikTok. That’s where Tk.Lab comes in. We have the expertise to help brands master the hacks of the platform and find a real cultural resonance thanks to our close relationship with the local and international TikTok teams, our monitoring tools, but also our talents that live the platform. The opportunities for brands in terms of engagement, cultural relevance, share of voice and e-commerce are huge,” Osinde continues.
Initially launched in Brussels, Tk.Lab has already opened offices in New York, Singapore, Paris and Sydney. Internationally, Tk.Lab advises brands such as Unilever, Mondelez and on the booming platform. The exclusive launch event “WHAT THE TOK!” on October 12 in Berlin marks the official start of the Tk.Lab offering in Germany. During the half-day conference, specialists from Tk.Lab and TikTok as well as successful content creators will share their know-how about the entertainment platform.
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