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Roland Stauber
13/05/2025
Under the motto “Welcome to the station”, Deutsche Bahn is launching a new campaign platform for its more than 5,400 passenger stations and is sending…
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Carsten Becker
08/05/2025
On May 4, Ogilvy Group Germany launched the “Firefighters are people” campaign for its new client S‑GARD, a premium manufacturer of fire protection…
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Dayoan Daumont
30/04/2025
Prior loyalty research—our own and others’—is replete with information and consensus on how to optimize loyalty programs and the communications that…
Chris Celletti
25/03/2025
For the third consecutive year, Ogilvy’s commitment to creative excellence and effectiveness has been recognized by the World Advertising Research…
Jenk Oz and Reid Litman
19/03/2025
How can brands respond to Gen Z's shifting education and employment paradigm? Education costs are still high, demand for trade professionals is surging…
17/03/2025
Back Market has brought Social.Lab on board to take its brand presence in the important German market to a new level. The partnership between the…
In spring 2025, Deutsche Bahn is launching an image campaign designed by Ogilvy that focuses on real customer experiences. Under the motto #fährtBahn (…
17/02/2025
Ogilvy Group Germany wins Vorwerk International as a new client and develops the global launch of the eagerly awaited Thermomix® TM7. Following a…
27/01/2025
Audi is launching a global 360-degree campaign for the market launch of the new A6 e-tron, designed and produced by Ogilvy Group Germany. The…
Catherine Sackville-Scott and Awie Erasmus
20/01/2025
In 2024, the runaway success stories of brands like Liquid Death, CeraVe, and E.L.F. Cosmetics demonstrated the power of social-first – not as a…
Sandra Schwarz
07/01/2025
The German Ogilvy Group is entering its second round with the campaign for Schwäbisch Hall. In the always-on communication for Germany’s largest…
04/12/2024
The old adage "loyalty is earned" has a whole new meaning in today's dynamic marketplace. The days of simply throwing discounts and rewards at…
Dan Bennett
27/09/2024
This year's Annual illustrates that big ideas needn't be complicated. As such, the Annual is full of simple yet transformative ideas. These ideas, as…
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26/09/2024
The Behavioral Science Annual 2024 is here, and it's packed with BeSci breakthroughs that deliver behavioral changes for the stickiest challenges on…
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Ogilvy Germany
11/09/2024
Ogilvy today announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Fiona will be responsible for ensuring the…
13/08/2024
Ogilvy has been the brand and lead agency for Rotkäppchen-Mumm Sektkellereien since 2013 and has played a key role in shaping the Rotkäppchen brand.…
29/07/2024
The Modern Exchange is a series rooted in Ogilvy’s commitment to create a welcoming cross-cultural community for every employee. Leveraging our global…
23/07/2024
Daniel Fisher has been appointed Global Chief Creative Officer of INGO the agency. In his new role, he will be responsible for increasing the creative…
22/07/2024
Ogilvy, the WPP-owned advertising agency, is launching a service that it claims can deal swiftly with rogue influencers who risk damaging the brands…
INGO Hamburg
17/06/2024
Canon, the premier technology company specializing in photography, inspires individuals to capture the moment, discover the world, and create enduring…
03/06/2024
Ogilvy Group Germany and R+V Versicherung, one of Germany’s largest insurance companies, have officially announced their partnership for the further…
22/05/2024
The new original series “Viktor Bringt’s” from the streaming service Prime Video focuses on Viktor Kudinski, a genuine Berliner, and his very different…
15/05/2024
The European Football Championship – that means cheering and wishing for the national team to become European champions, in Germany too. With the new…
22/04/2024
The European Football Championship usually means: sporting competition between the teams (and fans) of all nations. But this time, everyone has the…
Louise Jones and Nicolas Mendel
09/04/2024
Social media has transformed how brands and organizations engage audiences in the past 20 years. But now these platforms are undergoing some very…
26/03/2024
In the new spring campaign for SunExpress, the Ogilvy Germany group is using an eye-catching design to raise awareness of the Antalya and Frankfurt-…
25/03/2024
Ogilvy Germany is creating a new brand film for Radeberger Pilsner called “Auf die Leidenschaft” (To Passion). The respective campaign was launched on…
20/03/2024
To mark Aral’s one hundredth birthday, Ogilvy and the iconic brand are launching the anniversary campaign “100 Years of Aral.” The heart of the…
19/03/2024
The global boom in MarTech investment has enabled companies of all types to conduct relationship marketing. Yet, many have struggled to create…
Emily St. Clair-Johnson and Mark Dewings
07/03/2024
In 2023 top-line growth was driven largely through price hikes, revealing a lack of real underlying growth that has left brands and businesses exposed…
26/02/2024
– This Easter, Ogilvy, part of the WPP All Stars team for Milka, is launching a new Easter campaign for Milka. The campaign “Mamas heimlicher Helfer –…
22/02/2024
The German Ogilvy Group continues to take off. With SunExpress Airlines, the creative company has now announced its third new client in 2024. After…
09/02/2024
The German Ogilvy Group is launching its new campaign for Schwäbisch Hall on February 12. With an always-on communication for Germany’s largest…
22/01/2024
German Ogilvy Group has been responsible for the German PR & social media account of the technology company Canon from Krefeld since the beginning…
17/01/2024
The creative agency INGO Hamburg has prevailed in a multi-stage pitch conducted by Cherrypicker for the Schwartau brand. The creative mandate includes…
28/11/2023
Ogilvy On—2024 Influence Trends You Should Care About delves into the transformative influence trends that will shape 2024.
13/11/2023
Every year anew… supermarkets and food retailers use big feelings and emotional messages for their Christmas adverts. The creative company Ogilvy takes…
07/11/2023
With over 60 million downloads, DB Navigator is Germany’s most popular mobility app and the ideal travel companion for every rail traveller. During the…
30/10/2023
This Christmas, Ogilvy, part of the WPP All Stars team, is launching a 360° seasonal campaign across Europe for Milka to celebrate the festive season,…
Ogilvy UK
19/10/2023
Al-Futtaim IKEA, the region’s leading Swedish home furnishing retailer, unveils its newest Halloween campaign, offering a fresh perspective on the age-…
Rahul Titus
10/10/2023
Insight into how to execute Influencer Marketing more effectively for B2B marketers all over the world.
On the back of significant new business momentum, acquisition of key talent, impactful creative campaigns and more, Adweek today unveiled Ogilvy as its…
Liz Taylor and Devika Bulchandani
21/09/2023
A collection of David Ogilvy's quotations – a timeless treasure trove of wit, insight, and audacious candor.
14/09/2023
On October 12, the creative company Ogilvy will launch Tk.Lab, an offer specifically geared to the requirements of the entertainment-first platform…
01/09/2023
The current figures since the launch of the Deutschland-Ticket in May show: the offer is attractive for many. 8 percent of the total of 10 million…
22/08/2023
Schwäbisch Hall and the creative company Ogilvy have launched the new communication strategy "Wohnies" to address the GenZ. Starting at the end of…
17/08/2023
Ogilvy Consulting has been awarded on the Forbes list of the World’s Best Management Consulting Firms 2023. This prestigious award is presented by…
27/07/2023
The German Ogilvy Group appoints Chris Jungjohann as Chief Executive Officer. Jungjohann started as Director of Business Development at Ogilvy in…
Elise Alverson and Lauren Neff
11/07/2023
Part of the beauty of Cannes Lions is the diversity of the work that is represented. All walks of creative life are on display: That on behalf of major…
Jeremy Katz
06/07/2023
AI will fundamentally change advertising and marketing, industry verticals, and society at large.
29/06/2023
Nudgestock is the world’s biggest festival of behavioral science and creativity, attracting all with a thirst for knowledge and an appetite to…
We’re delighted to invite you to download the latest version of The Behavioral Science Annual – a collection of case studies filled with social…
13/06/2023
Recently, Ökotest reported their findings on ketchup. The ketchup start-up Curtice Brothers is now responding to the results with a creative sideswipe…
Ogilvy Athens
19/05/2023
The potential of AI is captivating; the hype surrounding it undeniable. Its world-changing capability, coupled with the speed at which it has improved…
Pascal Rudolf
17/05/2023
Amazon accounts for 37.8% of all e- commerce sales, the highest market share of all e-commerce brands. It is crucial for your brand to be ready…
10/05/2023
In the new campaign for the beer mix drink Schöfferhofer Grapefruit, Radeberger Group restages the moment of enjoyment and the feeling of joy of life.…
04/05/2023
Starting from May 18, 2023, Deutsche Bahn is launching a new campaign aimed at business travelers, to convince them of the benefits of traveling by…
Carla Hendra
19/04/2023
The future of consent will be determined by how we – as individuals, nations, and a global species – evolve our understanding of what counts as …
17/04/2023
Following the award-winning campaigns “Ketchup to the Rescue” and “The Ketchup Ban,” INGO Hamburg is now launching another campaign for Curtice…
27/03/2023
Creative Company Ogilvy has partnered with EIT Culture & Creativity to redesign their brand identity. The new visual identity of their Innovation…
21/03/2023
Ogilvy is proud to announce that the World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world for the…
07/03/2023
06/03/2023
As of March 1, 2023, Mona Roberts (née Elobeid) is Managing Partner Advertising, Brand & Content at the creative company Ogilvy. As part of the…
02/03/2023
Fast Company named Ogilvy to its prestigious list of the …
13/02/2023
There are many innovations in Deutsche Bahn’s long-distance service. In 2023 rail travel is to become even more attractive and reliable for all…
07/02/2023
Effective immediately, Maximilian Weiss will be responsible for Business Development and Marketing, including Partnerships, at the German Ogilvy Group…
02/02/2023
The current market situation with inflation, rising interest rates and growing uncertainty among customers has prompted Bausparkasse Schwäbisch Hall…
30/01/2023
Ten ways our human civilization will come to grips with the forecast it has unleashed.
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19/01/2023
In episode #4, Dora Osinde, Chief Creative Officer & Managing Director of Granny, explains why one of the key skills for innovation is remixing and…
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Dimitri Cologne
10/01/2023
What’s shaping Content & Channels, what’s emerging in Connected Commerce, and what’s shifting with Influence & Creators.
Tess MacGibbon
09/01/2023
Five big-picture trends that will impact loyalty and CRM strategies in the coming year.
13/12/2022
In Ogilvy Consulting's second paper on Data - we unpack what Data means in the context of Brands and their relationship to consumer data.
08/12/2022
Creative Company Ogilvy has appointed Dora Osinde as the new Chief Creative Officer of Ogilvy Germany. On February 1, 2023, the experienced creative…
Ogilvy Consulting
01/12/2022
Actionable takeaways for brands to help future-proof their influencer marketing plans for the year and beyond.
30/11/2022
The latest trends that will drive influencer marketing success in 2023 and beyond.
14/11/2022
An interactive webinar that highlights the most persuasive strategies to drive real impact.
10/11/2022
Three brand experts on impact, authentic purpose, and the importance of creativity pushing boundaries.
09/11/2022
With the start of the new season of "Die Discounter," streaming service Prime Video and Ogilvy are shifting into high gear with the "Careers at…
01/11/2022
Ogilvy PR has launched a new Business Influence service, giving clients access to the growing field of influencer marketing at the B2B level. The new…
31/10/2022
Our panel dives into the key ways to build relationships with Gen Z that result in meaningful brand growth.
Reid Litman
26/10/2022
Part II of our new playbook on how brands can become one that shares, earning them a vital connection with Gen Z.
24/10/2022
Following the successful launch of Social.Lab in Belgium and the expansion of its services with Ogilvy and WPP in the US, EMEA and Asia, the founders…
17/10/2022
Award-winning creative Matt Longstaff is joining Ogilvy Germany as the new International Executive Creative Director. The former MTV/Viacom creative…
04/10/2022
Part I of our report on how to build lasting bonds with Gen Z to grow brands and businesses.
26/09/2022
In early 2021, Tobias Ahrens opened INGO Hamburg, the agency's first international office. He is now taking over the global creative direction of the…
The Hamburg based Woods Art Institute (WAI) launches “The Art of Trending”. An experiment that creates Real-Time art pieces that respond to the most…
22/09/2022
Ogilvy Paris ECD of Social and Digital David Raichman on the potential of AI as a generative art solution.
19/09/2022
In its new online brand campaign, the German video conferencing provider alfaview® calls on people to say goodbye to the "remote work monster" and…
14/09/2022
How brands can capitalize on the new potential brought about by blockchain, crypto, and decentralized finance.
08/09/2022
Ogilvy today announced that Devika Bulchandani has been appointed Global Chief Executive Officer. In this role she will be responsible for all aspects…
Richard Brett
26/08/2022
The sixth annual collection of trends gleaned from leading creativity, cultural and design events around the world.
02/08/2022
With "Teddy's Masterclass," Ogilvy implemented a social media campaign last month around the launch of the new Amazon Original comedy show "One Mic…
Ogilvy Experience
25/07/2022
What experts are saying about the impact of experience today, how it will change in the future, and how you can keep up.
21/07/2022
Ogilvy Public Relations is successfully expanding its technology client portfolio.
28/06/2022
The German Ogilvy Group and Deutsche Bahn have won the Grand Prix at the WARC Awards for Effectiveness in the “Instant Impact” category with the “…
24/05/2022
The creative agency INGO Hamburg presents its latest image campaign for the delivery service Delivery Hero.
16/05/2022
With its new "0-100% Mobile Office" program, Ogilvy is now offering its employees the opportunity to completely transform their workspace into a mobile…
Ella Jenkins
11/05/2022
Marking its ten-year anniversary, Nudgestock promises to be bigger and cleverer than ever before.
03/05/2022
The German agency group Ogilvy and Bausparkasse Schwäbisch Hall are launching a new integrated campaign to increase brand awareness and preference…
26/04/2022
Deutsche Bahn is launching its summer campaign today, which also serves as a new campaign platform for the image and product services of passenger…
13/04/2022
The Social Media specialists of the German Ogilvy Group are pleased to welcome a new tech client.
Julie Bustos and Michelle Wildenauer
25/02/2022
How new thinking around loyalty can unlock opportunities for all brands.
23/02/2022
"Can do" is the brand promise, market share is the goal: O2 Business and Ogilvy have launched a new cross-media reference client campaign. The business…
"Can do" is the brand promise, market share is the goal: O2 Business and Ogilvy have launched a new cross-media reference client campaign.
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