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← Back to IdeasAn Advertising Legend Returns! Ogilvy Group Germany Launches AI Podcast with David Ogilvy.
Frankfurt, July 1, 2025 – Ogilvy Group Germany is setting new standards in the marketing and communications industry by presenting its innovative podcast "The Ogilvy Dialogues: Timeless Ideas, Future-Driven." In this unique format, experts and clients meet the founder and namesake of the agency network, David Ogilvy – made possible by WPP-Open, WPP's AI-powered operating system.
The podcast promises a fascinating dialogue between timeless advertising principles and future-oriented innovations. "It's a great opportunity to bring David Ogilvy's thinking into the present day and make his ideas and vision accessible to a new generation," explains Chris Jungjohann. "Thanks to WPP Open, we were able to develop an AI agent of David Ogilvy, trained on his extensive works, quotes, and principles. This creates an authentic and inspiring exchange that bridges the gap between past and future."
The realization of this ambitious project was made possible by WPP-Open, a groundbreaking technology platform that revolutionizes the way WPP agencies work. This platform seamlessly integrates AI-based tools and applications into creative and strategic processes, enabling the analysis of complex data, content generation, and the development of innovative solutions. For "The Ogilvy Dialogues," a specific AI agent of David Ogilvy was developed within this system. This agent was trained with a comprehensive data set consisting of Ogilvy's books, articles, speeches, and interviews. This ensures that the responses and perspectives of the AI-Ogilvy reflect the core philosophy and distinctive style of the advertising icon.
"AI technology, especially in conjunction with WPP-Open, opens up entirely new creative and operational possibilities for us," says Chris Jungjohann. "We can optimize processes, personalize content, and develop innovative formats in the shortest possible time that were previously unthinkable. This podcast is a prime example of how we can push the boundaries of what's possible while remaining true to our core values."
David Henkel, Head of Operations & Delivery at Ogilvy Group Germany, who developed the digital AI agent of David Ogilvy and produced the podcast, adds: "Building the David Ogilvy AI agent was a fascinating project. By using WPP-Open, we were not only able to precisely map his personality and knowledge, but also achieve enormous increases in efficiency in content creation and curation. The AI unlocks new skills that allow us to focus on strategic and creative design, while repetitive tasks are automated. This is the future of content production."
"The Ogilvy Dialogues: Timeless Ideas, Future-Driven" not only offers exciting insights into David Ogilvy's world of thought but also highlights how his timeless principles can be applied in the modern, digitized world. In addition to the unique dialogue between Jungjohann and the AI-Ogilvy, listeners can look forward to surprise guests and leading industry experts who will share their perspectives and enrich the discourse.
The podcast trailer is already available and gives a first taste of what awaits listeners. The first episode will follow soon. The podcast is aimed at anyone interested in creativity, brand management, the future of advertising, and the transformative power of technology.
Spotify-Link „The Ogilvy Dialogues: Timeless Ideas, Future Driven“:
https://open.spotify.com/show/57glblHwGXQfySk4pVIjHv?si=a712edcf34ec4564
Vimeo-Link „The Ogilvy Dialogues – Trailer“:
https://vimeo.com/1096909286?share=copy
Vimeo-Link „WPP Open“:
https://vimeo.com/1096906540?share=copy
Pressebüro Ogilvy
Ogilvy GmbH, Darmstädter Landstraße 112, 60598 Frankfurt
Telefon: 069 9622 500 23 | presse@ogilvy.com | LinkedIn: Ogilvy Group Germany