Ogilvy Report: Decoding Gen Z through four structural tensions, and providing Chinese brands expanding overseas with an actionable roadmap to integrate…

The  research reveals believability as a strategic asset driving business value. 95% of Chinese consumers quietly disengage when…

Chinese brands going global must shift from traffic-driven marketing to trusted, ROI-focused creator strategies. Against AI clutter and skeptical…

Social marketing demands realness as users seek human connections beyond AI noise. Ogilvy Social.Lab's report guides global Chinese brands to master…

Fandom boom with social tools & young generations’ influence.Chinese brands must prioritize social ecosystem engagement over traffic to win Gen Z/…

Celebrating leading creative effectiveness excellence in Asia-Pacific

Strategic Pathways for Chinese Brands in the Gen Z's New Economic Paradigm.

In this report, we explore how deeply the influence of sports extends beyond the stadium. 

This report proposes connected social, aiming to social marketing chain and fostering efficient collaborative ecosystem.

Key Consumer Insights for Chinese Brands Going Global in Latin America.

Building authentic relationships with consumers through technology and emotion.

Embracing key shifts in brand building to drive effective growth and influence.

Beyond the Deal: Why Brand Migration Makes or Breaks M&A

Celebrating leading creative effectiveness excellence in Asia-Pacific

Reframe, Reimagine, Rewire: Unlocking Real Growth in the Next Era of Innovation

The power of sport as the common language in a fractured world, and what it means for fans, brands, and sport itself.

A comprehensive guide for Chinese EV brands looking to conquer the global market.

Addressing the intricate paradoxes within the B2B landscape in the region

The stage is bigger, the stakes are bigger, but the principles to win are largely the same.

Celebrating leading creative effectiveness excellence in Asia-Pacific.

AI isn’t the death knell for creativity. It’s a renaissance.

How can brands lead the change in Asia’s burgeoning consumer health market?

5 categories of best practices to harness the full power of your MarTech stack

Exploring key strategies to optimize your MarTech ROI

China is at the vanguard of EV design and manufacture. What sets it apart?

Ogilvy's Greater China Chairman TB Song shares valuable insights into the Ogilvy culture in a 10-part exclusive documentary.

In a down economy, how loyalty strategies can boost brand affinity

What's next for automotive marketing?

Is your organization fit for success in the next decade?

A deep dive into omnichannel customer value management.

Making an impact in a creative and highly-empathetic way.

Ogilvy Experience and Sitecore surveyed consumers around the globe to better understand their current loyalty needs and expectations.

Experts across Ogilvy Consulting lay out 6 key trends that will shape growth for brands in 2022.

7 social-led trends that will drive impact in 2022.

Are smart stores effectively delighting consumers with digital technology?

How brands can leverage opportunities presented by this burgeoning virtual space.

How to get the most out of influencer marketing in 2022.

Brand building in the new consumer era.

Outline your unique brand strategy for personalization.

Two loyalty strategy experts, explain why brands embracing loyalty’s future should expect enormous opportunity.

How to define, design, build and operationalize growth-generating customer interactions.

Red hot since 1991 - looking back at some of the milestones, people and places that have shaped our business.

Exploring key trends that will shape marketing technology space in the decade of the augmented marketer.

How China's digital-born brands operate, disrupt established brands and win loyal consumers by storm.

A brand-building journey for brands and platforms.

Identifying your brand's “vital few” is crucial to succeed in the New Normal and grow customer lifetime value.

Brands need to adjust to short-term changes while capitalizing on long-term behavioural shifts to unlock new business opportunities.

Exploring the influence of 5G on digital marketing and its transformational impact on brands.

Recent learnings from China and around the world on brands that have dealt sensitively and positively with this crisis.

Now is the time for marketers to transform their business to secure long-term growth beyond COVID-19.

Research reveals opportunities in building the next wave of global brands from China amidst a challenging global environment.

How to use science to understand how consumers think, why they act, and how to reach them.

New report explores how to remain relevant to the new global luxury consumers – Chinese millennials.

Insights, tools and strategies for brands to effectively engage online consumers and navigate China's eCommerce landscape.