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← Back to IdeasReport｜APAC's Great Disconnect
Amid global economic shifts and intensifying domestic competition, APAC has emerged as a strategic priority for Chinese brands expanding globally, fueled by its immense market potential and diverse growth opportunities. Social media marketing should be a powerful lever for these brands’ globalization in APAC.
However, in the APAC market, most brands have yet to break through the communication barriers. What ought to function as an integrated hub for cultural localization, brand storytelling, and commercial conversion has instead become fragmented operation predicament – hamstrung by misaligned priorities, ambiguous cross-departmental accountability, and fragmented execution.
This report aims to help brands accurately identify the disconnection points in social marketing communication and solve the problems based on the "connected social" concept we have proposed - focusing on the six key points of connecting with culture, brand, business, agency and connecting across functions and geographies, to build a truly collaborative and efficient social marketing ecosystem.
Click on Here at the end of this article to download your copy of the full report now.
1. Connect With Culture
Transcending basic social “listening” demands building cultural and social intelligence—systematically identifying and activating culturally salient moments that authentically bridge audience values and brand essence through deep consumer insights.
2. Connect With Brand
Through social media marketing, it can clarify the position of the brand, which called the "cultural blueprint", presenting the brand itself in a strategic and brand-image-consistent way and providing long-term planning guidance for the brand through AI-driven processes, as well as a profound understanding and respect for the brand.
3. Connect With Business
Closely connected social media with business, it drives social media to become the core engine of omni-channel growth, which opens a closed-loop path from content creativity to business conversion and promotes quantifiable social media and the increase of return on investment (ROI).
4. Connect Across Functions
Having a dedicated person in charge of regional and localized best practices while controlling the content released on the brand's social channels - clear responsibility division, consistent key performance indicators (KPIs), and a faster market response speed.
5. Connect Agency Functions
There is a disconnection in the ecosystem of the agency. Establishing an integrated collaboration model can reduce information silos, improve execution speed, and create a clearer process from strategy to execution.
6. Connect Across Geographies
Enhance the capabilities of the local market through structured masters, templates and tools, coexisting and operating in synergy with the local content calendar.
Without sacrificing cultural differences, it can empower the local market through structured collaboration while increasing the production speed of masters, templates and tools. It is inevitable that brands in APAC can narrow gaps and embark on connected social interaction. However, what it requires is not only compelling content but also coordination across people, platforms and goals.
Click on Here at the end of this article to download the full report, and explore the key shifts for Chinese brands in the context of globalization by leveraging social marketing strategies.