The 2030 Forecast — 10 Key Shifts Impacting Businesses
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand. But as Ogilvy Consulting looked ahead, its experts realized that our society is at an inflection point, and a year-ahead outlook was not going to cut it.
Through their research, the team developed 10 key forecasts most relevant to brands and businesses (such as the future of healthcare, AI and the workforce, economic dominance and ESG) for this decade — all detailed in the newly-released “The 2030 Forecast”.
Carla Hendra, Global CEO of Ogilvy Consulting, said: “As we looked at the years remaining in this decade, we realized they will be pivotal for humanity as we face new problems to solve and innovate to address them. Ogilvy Consulting is casting a light on where the world will move by 2030 with this report. Modern civilization will have to double down on our characteristic ingenuity and innate drive to thrive, because through our own advancement, we’ve made the world more volatile and less hospitable. At Ogilvy Consulting, we think this will change the way business is done in ways that are worth looking at critically. As more people assume economic power and the world becomes more complex, multipolar, and likely more dangerous, it remains filled with the opportunity to have impact.”
Our world is at a huge inflection point - technologically, environmentally, politically, culturally, socially and economically. As more people assume economic power and the world becomes more complex, multipolar, and likely more dangerous, it remains filled with the opportunity to have impact.
Click here to download a full copy of “The 2030 Forecast” report and unlock new growth opportunities in the decade ahead.