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Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through borderless creativity—innovating and creating at the intersection of best-in-class capabilities and talent. Our experts in Advertising, Public Relations, Relationship Design, Consulting and Health work fluidly across over 120 offices in 90 markets.

Our journey in Greater China started with the opening of our Hong Kong office in 1972. Fast-forward 13 years, Ogilvy Taiwan was born as the first 4A agency in that market. In 1991, we opened our first office on the mainland in Shanghai. Our Beijing office was established in 1992; Guangzhou office in 1993; Qingdao office in 2015, and Shenzhen office in 2017.

 

Our Capabilities

In today's crowded landscape, relationships aren't something to be managed, but strategically designed. Brands must do more than show up. Across touchpoints — digital and physical—brands must craft experiences that resonate with people and result in the creation of a relationship. Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology – powered by AI. Relationship Design is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 4,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets.

  • Acquisition

    We transform the customer experience across its entire ecosystem through a consistent vision and strategy that delivers a meaningful consumer lifetime value exchange. 

  • Service Design

    We deliver impactful experiences, across multiple touchpoints — from mobile apps and websites to immersive experiences and the underlying tech platforms that power them. 

  • Continuous Commerce

    With a vast understanding of and ability to optimize digital marketplaces and the power of social media, we maximize the value of your brand’s interactions with consumers to drive commerce.  

  • CRM & Loyalty

    We develop and maintain programs that build emotional and behavioral loyalty and nurture the relationship between consumers and brands, not only in the here and now but deep into the future.

Consumers today expect brands to have their wellness in mind. That expectation extends to every brand—not just those who are considered traditional health & wellness brands. Ogilvy Health takes on the task of helping all brands and businesses make anything imaginable, in any market, under any timeline, with perspective from across the entire healthcare business landscape. A global network committed to sustainable impact and growth, Ogilvy Health offers clients the benefit of proximity to their local customers paired with scalable global capabilities. We work with a diverse set of partners and organizations to achieve healthcare marketing and business solutions, from pharma and biotech to medical centers and payers, to government health policy and consumer health & wellness.

  • PR & Influence

    We bolster and protect a brand’s reputation and earn attention and influence through a suite of services including Narrative Development, Corporate and Reputation Protection, Employee Experience & Engagement, Earned Media Influence, Social Media & Influencer, Thought leadership, Patient Advocacy, Product Communications, Purpose Branding & CSR, and Disease State Awareness.

  • Brand Development & Promotion

    In a crowded and competitive marketplace, we ensure the brand drives impact through Brand Strategy & Development, Naming & Brand Architecture, Competitive Analysis, Segmentation & Journeys, Award-Winning Creative, Customer Engagement Plans, Point-of-Care Marketing, Advocacy Engagement, and DTC Marketing.

  • Medical Education

    We ensure that the brand and the business always come off as authentic and knowledgeable, thanks to our offerings such as KOL Mapping & Engagement, Lexicon & Scientific Narrative Development, Content Creation, Dissemination & Engagement, Speaker Development & Training, and Congresses & Symposia.

  • Data, Intelligence, & Strategy

    Big data leads to big insights, and that’s how you drive impact. We ensure our clients don’t miss a beat through solutions in Customer Insight Analytics, Segmentation & Prioritization, Pilot Design & Customer Experience Mapping & Transformation, Market Selection, Measurement & Data Planning, Campaign Analysis & Optimization, Database Program Optimization, Dashboards & Visualization, Media Mix/Attribution Modeling.

  • Oncollab

    Cancer remains a life-altering experience for millions of people and their families. Our passion for impacting lives facing cancer inspired the creation of Oncollab, an oncology collaboratory of diverse experts working together to design better cancer experiences through the intersection of behavioral economics, science, and creativity.

Brands don’t command attention. They earn it. Through creative storytelling informed by data and fueled by technology, Ogilvy PR & Influence builds brands, protects reputations, and earns attention and influence for our clients. Our experts partner with modern legends, disruptors, and brands to drive value and impact across multiple dimensions in thrilling and unexpected ways. Ogilvy PR builds cultural relevance, delivers behavior-changing ideas, and creates movements…not moments. We do that in a variety of ways, from enhancing corporate reputations and building relevant communications strategies, through influencer marketing initiatives, building out media & newsroom capabilities, and much more. 

  • Corporate Reputation

    Building, promoting, and protecting your company’s reputation and how audiences perceive, trust and interact with your company or brand is a crucial undertaking. We do this through a range of services, including Corporate Narrative Development, Reputation Risk-Assessment, Issues Preparedness & Mapping, Crisis Training, Crisis Response & Management; Corporate Reputation Strategy & Recovery, and C-Suite & Executive Visibility. 

  • Public Relations & Communications

    We align your communications strategy with your business goals, purpose, and growth aspirations across internal and external audiences, employees, customers, and partners. Our experts work collaboratively with our clients on PR strategy, PR Campaign Execution, Comms Channel Assessment, PR Benchmarking, Spokesperson Training & Development, and PR Thought Leadership Strategy & Content. 

  • Brand & Influence

    We create and communicate a differentiated brand positioning through earned and social storytelling and activations and choose campaign platforms based on relevance and influence. We specialize in Earned Brand Assessment, Earned Brand Comms Strategy, Earned & Influencer Brand Activation, Earned & Influencer Mapping & Outreach, Brand Messaging & Storytelling, and Brand Awareness & Influence Campaigns.

  • Media & Newsroom

    Brands today can must own their media presence. We crate agile strategies and systems to identify media and storytelling opportunities, create social content across channels, measure engagement and optimize impact. We do this through specialized offerings such as Media Audits, Media Strategy & Playbook, Earned Media & Agile Newsrooms, Media Partnerships, Media Relations Management & Measurement, and Media Training. 

  • Earned, Social, & Content

    We help brands tell an effective story through concepting, developing and distributing earned and social content using a combination of visual, audio, influencer marketing and written formats for use across platforms and audiences. We achieve this through Earned Social Comms Strategy, Earned Social Content, Earned & Social Activation, Earned Social Media & Influencer Outreach, & Earned Social Event Management.

  • Employee Experience

    Your employees are key drivers of your brand. We create communications narratives and experiences to engage internal audiences and create advocates, through Change Management & Communications, Sales & Service Enablement, Employee Engagement & Activation, Employee Communications Strategy, Employee Value Prop & Recruitment Strategy, and EX Diagnostic Tools.

  • Commstech & Data

    It’s not the data, it’s what you do with it. We leverage data and insights to inform communications strategy and create campaigns that utilize technology to optimize and scale. We specialize in Comms Data & Analytics Assessment, Global Measurement Tool, Comms Diagnostic, and Social Media & Comms Growth Strategy.

  • Public Affairs & Advocacy

    We help brands design and develop strategies that create favorable external environment and drive stakeholder engagement, advocacy and influence. Achieved through Public Affairs Strategy & Activation, Advocacy Campaign Execution, Stakeholder Mapping & Engagement, Political Landscape Assessment, Issues & Advocacy Benchmarking, and Corporate Social Responsibility & Purpose Strategy. 

Your company is successful. But is it a leader? Your brand has a purpose. But is it unique, impactful, and a driver of growth? For over a decade, Ogilvy Consulting has helped clients go beyond surface-level questions and to help them unearth previously hidden paths to success. Ogilvy Consulting puts brand at the core of the business model, and always begins with human insights to solve for every brand and business challenge. We help clients design growth answers for business and brands by unlocking insights for short- and long-term impact — with an unusual combination of rigor and creativity. We do this by through two core areas of focus – Business Transformation and Brand Innovation – and a series of award-winning specialty practices.

  • Business Transformation

    We ensure our clients’ marketing remains a driver of business growth, now and in the future, by assessing their current state and their readiness for change. We continuously mine for insights and envision the future to create ideas using new concepts, prototypes, and platforms. And we ultimately make it real and bring it to market through our expertise in offerings from growth roadmaps and go-to-market strategies to digital and marketing transformation, organizational design, change management, and beyond.

  • Brand Innovation

    We help our clients define their brands’ essential purpose in the world and create new solutions that help create more value and revenue streams. We identify which brands contribute most to financial success and impact in the world and prioritize investment to win in the marketplace. We achieve this through brand innovation strategy, brand valuation, brand architecture & portfolio strategy, market development & segmentation, and marketing investment and strategy.

  • Futuring

    We help reframe our clients’ business problems to speak unspoken truths about the barriers to growth in an uncertain future. Through a holistic view, we help our clients better understand the business and brand fundamentals in order to define the right growth strategy for the future.

  • New Economy / Start Ups & Spin Offs

    n the new economy, startups and spinoffs have particular needs. We produce greater outcomes by identifying, addressing and optimizing organizational readiness, growth models, and brand creation to capture opportunities from start to scale.

  • B2B

    Our B2B practice works with clients to continuously invest in and solve for their transformation and growth needs in three ways: 1) B2B thought leadership & research that provokes new thinking; 2) Ever-evolving solutions to emerging challenges of B2B clients, and; 3) Direct access to Ogilvy’s global network of B2B practitioners. From building out a brand strategy and architecture to leveraging the latest behavioral science and audience strategy insights, to innovative product and service development and more, our B2B experts make sure our clients are unlocking all of their protentional B2B value.

  • Sustainability

    We make sure our clients integrate sustainability into their brands in a genuine way, through clear communications to stakeholders and effective partnership strategies. We aim to change the perception of greenwashing and demonstrate the true impact our clients’ products and services can and are having on the environment.

  • Behavioral Science

    Our Behavioral Science practice aids our clients in understanding their audience’s decision-making behavior, mapping hidden drivers of that behavior to unearth powerful insights and innovations. We also create interventions and communications that change behavior, enhancing the customer’s experience and crafting more effective brand narratives.

  • Health & Wellness

    Our services in Health & Wellness support a spectrum of overlapping eco-systems centered around people as patients, customers/consumers. We help companies, from life science to health living improve lives and increase health through human center insights, creativity, and innovation.

In 1948, David Ogilvy founded an advertising agency. We continue that legacy today as the world around us rapidly changes. The last decade has seen massive shifts in consumer behavior and preference. Amidst that, modern brands and businesses have to do more than simply conjure an image. They must make an impact. Brands today have a unique opportunity to deliver on that promise—one that lives through modern marketing at the intersection of creativity and effectiveness. Our experts are focused on their pursuit of delivering brand impact for our clients throughout the entire creative process, from strategy to execution.

  • Cultural Discovery

    A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today's cultural fabric and identify ways to effectively weave your brand or business into it.

  • Brand Experience

    A brand isn’t something that a person interacts with, it’s something they experience. It’s our job to ensure that those connections are emotional, creating long-lasting loyalty and affinity. We design the brand behaviors and symbols used to unify and signify your brand, creating a distinctive and impactful presence in the market.

  • Comms Strategy

    A brand’s voice is crucial, and so is how and when a brand avails itself to people. We plan and design communications initiatives that grow brand equity, boost sales and ultimately support growth across time horizons.

  • Comms Strategy

    A brand’s voice is crucial, and so is how and when a brand avails itself to people. We plan and design communications initiatives that grow brand equity, boost sales and ultimately support growth across time horizons.

  • Impactful Advertising

    More is expected of the modern brand than to merely exist as the public face of a business. The successful brand of today upholds values that align with its key audiences. We create ideas for our clients’ brands and businesses that win people's attention, create affinity at scale and drive action at the last mile, fueling business and societal growth.

  • AdTech & Data

    Implementing the latest and buzziest technology to simply check a box is a fast-track to disaster and irrelevance. It’s about knowing what’s right for each individual brand and for the business as a whole. We audit, develop, and deploy the right Ad-Tech Stack solutions for your brand and business.

  • Dynamic Content & Context

    The modern brand needs to produce a steady stream of content that is relevant to people in moments big and small, broad and personal. We create and deploy content that is creative in nature and fit for all channels, purposefully personalized, and efficiently produced.

Our Team

Angela ‎Chou

Managing Director, Ogilvy South China

Since 2017, Angela Chou serves as Managing Director of Ogilvy Shenzhen, where she is responsible for creating brand agendas that help Chinese companies realize their global ambitions.

Angela first joined Ogilvy in 1998 as an Account Executive for OgilvyOne in Taipei where she gained thorough experience in global marketing management, leading localization campaigns for various telecommunications and IT clients.

In 2007, she relocated to Shanghai to join Ogilvy Interactive where she helped brands refine their eCommerce operations by developing digital solutions focused on lead generation and conversion.

In 2013, Angela joined WPP Team Huawei, responsible for the brand’s strategic marketing and pan-network business. In this role, she also assists Huawei in pursuing its brand globalization agenda while ensuring that the Huawei brand essence is infused across each business unit’s daily marketing activities. 

Angela has participated in a number of campaigns that earned top honors at domestic and international award shows including Cannes Lions, Effie and One Show.

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Wei Fei

Group Executive Creative Director, Ogilvy Shanghai

Fei Wei is Group Executive Creative Director for Ogilvy Shanghai, overseeing creative development for a roster of local and international clients, a role he has held since 2018.

An advertising veteran with over 20 years of experience, Fei Wei first joined Ogilvy in 2011,
leading the creative output for the Shanghai office’s digital business as Head of Digital; he rejoined the Ogilvy network in 2018. Fei Wei has an exceptional track record in developing influential marketing campaigns for brands in the automobile, FMCG, consumer electronics and travel industries.

He is a firm believer in leveraging the
combined power of creativity and technology to create work that best resonates with today’s increasingly sophisticated consumers and delivers business results for clients.

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Remington Ji

Chief Delivery Officer, Ogilvy North Asia

Remington is currently the Chief Delivery Officer of Ogilvy North Asia, responsible for the integration of Ogilvy's Asia Pacific operations, production, project management, technology and investments. He is a seasoned and highly networked marketer, technologist, investor and entrepreneur.

Prior to joining Ogilvy, Remington served as the founding partner of JUUL China, board member and Chief Strategy Officer of
Xiaoheng Dumplings, and Head of Portfolio Management of ZhenFund.

He holds a Global EMBA degree from China Europe International Business School and a Bachelor's degree in Computer Science from the University of Saskatchewan, Canada.

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Jack ‎Yin

President, Ogilvy One, China

Jack is President of Ogilvy One in China. In this role, he is responsible for growing the firm’s capabilities across customer engagement, commerce, marketing technology, data, CRM and loyalty and digital innovation into a cohesive, end-to-end experience offering. 

Joining from Sapient where he served as Managing Director China, Jack has collaborated with prominent international and local brands to deliver personalized experiences on a large scale across high-tech, automotive, travel, and CPG sectors. Prior to this, Jack held several leadership positions at PWC, Dell, Alcatel-Lucent, Accenture, and Deloitte. 

He holds an MBA from The Wharton School of Business and a dual degree from Shanghai Jiao Tong University in telecommunications engineering and industrial management. Jack possesses over 25 years of diverse experience in digital technology, user experience design, and integrated digital operations.  

As a passionate believer of the impact in curating transformative brand experience, Jack is committed to facilitating clients' growth and fostering future collaborations through harnessing the power of creativity, brand expertise, and a deep understanding of customer experience (CX). 

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Amon Jiang

Chief Financial Officer, Ogilvy China

Amon Jiang is Chief Financial Officer of Ogilvy China.  He is responsible for leading finance functions across all offices in the region. 

Prior to that, he held various senior financial roles in leading communication agencies. He has over 16 years of professional experience in financial planning, budgeting, analysis as well as M&A, and 6 years in audit and business consultancy.

Amon holds an MBA from IAE Paris (Université Paris 1 Panthéon-Sorbonne). His accreditation includes Fellow Member of Association of Chartered Certified Accountants (FCCA - ACCA), Certified Public Accountant (CPA) from Singapore, and Certified Management Accountant (CMA) from the U.S. Amon is also an active member of the Chartered Accountants Worldwide Network.

In his current role as Chief Financial Officer of Ogilvy China, Amon is committed to develop and execute growth strategy,and provide critical financial and commercial insights to support decision-making on financial performance improvement and business transformation.

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Dahai Liu

Managing Director, Ogilvy Qingdao

Dahai Liu is the Managing Director of Ogilvy Qingdao, a role where he is responsible for brand strategy, advertising, and digital transformation. 

Dahai first joined Ogilvy in 2011 to build and oversee the operations of the Qingdao office. He leverages his extensive experience in brand management and product marketing to provide clients with effective brand strategy and marketing solutions. He has a deep understanding of the Chinese market, and has successfully helped top international and domestic brands in the consumer electronics, home appliances, smart travel, and fast-food categories with their branding and marketing transformation needs.

Dahai is deeply committed to promoting Ogilvy Qingdao’s digital transformation based on brand advantage, assisting customers in solving business problems and maintaining numerous long-term client relationships.

Dahai attaches great importance to promoting Ogilvy’s culture in the Qingdao office, and a firm believer in Ogilvy's "respect to the people, knowledge, and creativity“ to provide excellent service to clients. Under his leadership, the Qingdao office was recognized with multiple Effie Awards in China and regularly earned the 'Best Partner' and 'Best Brand Contribution' accolades from clients. 

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Sandy Ng

President, Ogilvy Consulting, China

Sandy Ng is the President of Ogilvy's Consulting business in China, a role where she oversees the agency’s digital transformation and business innovation offerings to empower brands in today’s fragmented economy.

Sandy first joined Ogilvy Hong Kong in 1994 and has been with the company ever since, holding several management positions in across the Greater China network. With over 25 years of experience in the advertising industry, Sandy has an extensive track record of leading brand planning projects for brands across the FMCG, consumer electronics, automobile, pharmaceuticals and real estate sectors.  

In her current capacity of President for Ogilvy China's Consulting business, Sandy helps a wide spectrum of MNCs and local brands with their digital transformation strategy needs, leveraging emerging technologies to create data-driven digital experiences and business innovation roadmaps.

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Julia Hou ‏‏‎ ‎

Group Executive Creative Director, Ogilvy Beijing & South China

A creative veteran and globetrotter, Julia Hou currently serves as Ogilvy’s Group Executive Creative Director, with a remit covering Ogilvy Beijing and South China.

Prior to this role, Julia worked at vivo, where she led global creative and brand content development for the last four years. Before joining vivo, Julia was Executive Creative Director at Publicis Advertising Shanghai, overseeing work on clients such as Heineken, OPPO, Johnny Walker and Pepsi.

She also had a 3-year stint at Ogilvy Beijing between 2016 and 2018.

Julia started her career in the US at TBWA\Media Arts Lab (the bespoke global agency for Apple), as well as Nike, where she was actively involved in the production of high-profile projects for the brand, including their London 2012 Olympics campaign.
 
Her work has been recognized at the Adobe Design Achievement Awards, GDUSA American Graphic Design Awards, and Effie Awards. An alumnus of ArtCenter College of Design, Julia has a strong multicultural background that enriches her creative vision and approach, having consecutively lived in Taiwan, New Zealand, the US, Hong Kong, before moving to Mainland China in 2016.

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Chris Reitermann

Chief Executive Officer, Ogilvy APAC & Greater China

Chris is Chief Executive Officer for the Ogilvy Group in APAC and Greater China, with responsibilities for the strategic development and daily operations of the agency across 17 markets. He is a member of Ogilvy’s Worldwide Executive Leadership Board.

In 2024, he took on the additional responsibility of leading WPP’s business in China as Country President, overseeing all agencies and 6,000 staff in this market.

In 2023, under Chris’s leadership, Ogilvy was named Campaign Asia-Pacific’s Greater China Creative, PR and Integrated Agency of the Year, and also won the prestigious Network of the Year recognition in APAC across the Creative and PR categories for the third consecutive year. Ogilvy has also won Network Agency of the Year at the APAC Effies for the last 5 consecutive years.

In 2017, he was named Asia Pacific Agency Head of the Year. Ogilvy was the first agency in China to win a Grand Prix in Cannes and has been consistently one of the most awarded agencies in Asia Pacific.

Over the last two decades, Chris has held several senior management positions in various offices within the Ogilvy Group, running local offices, regional and worldwide clients and regional units such as Ogilvy & Mather Advertising. Chris has been on the board of several public listed companies and enjoys teaching.

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Stella Sun

Chief Talent Officer, Ogilvy China

Stella is a seasoned professional with over 20 years of talent development and management experience. As the Chief Talent Officer of Ogilvy China and Regional Director of Talent Acquisition and Mobility, Asia, she is responsible for the strategic development and daily operation of the Talent Function of the company, promoting the global mobility of Asia-based talents, while actively building and maintaining Ogilvy’s Employer Brand. With her in-depth knowledge of human resources, marketing and keen eye for talent have served Stella has successfully led the business and management transformation of Ogilvy over the years.

Stella joined Ogilvy back in 2003, as one of the first members of the Talent team in Beijing. Over the years, she drove the continuous optimization and development of the talent function,  devoting great enthusiasm and efforts to talent strategy, organizational development, talent acquisition and retention,  leadership development, and employer branding.

Stella took up the role of Chief Talent Officer, Ogilvy China in 2018. In this position, she closely works with China management team to ensure a consistent talent strategy across all China offices. She is committed to take the Talent function to the next level and caters to the changing needs of the business and people at Ogilvy China.  

Stella deeply believes in the strong vitality of corporate culture. She is a real “Ogilvy Ambassador” who spares no efforts to promote the core brand values of Ogilvy.  Under her leadership, Ogilvy’s Employer Brand has gained recognition in the industry, with Ogilvy China awardedBest Company to Work for in Asia” for several consecutive years.

Stella graduated from the China Foreign Affairs University with a Bachelor’s degree in International Politics (English), and completed her Master’s degree in Applied Psychology from Peking University. She is also a national accredited Psychological Counselor (level-2)  and CPP accredited MBIT administrator.

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Janet Tsai

Chief Communications Officer, Ogilvy APAC & China | Global Lead, Ogilvy China Brand Practice

Janet Tsai joined the Ogilvy Group in Taipei in 2001 and relocated to Shanghai in 2005. 

Janet has extensive experience in practicing the brand building & positioning, issue & crisis management, and integrated content planning & implementation. She has/had served clients from the sectors of real-estate landmark, technology, finance, auto, entertainment, fashion and luxury. 

Apart from her role in providing client service, Janet serves as Chief Communications Officer for Ogilvy APAC & China, responsible for promoting new offering and services, and showcasing the impact of borderless creativity to drive Ogilvy’s clients business growth. She is also the Global Lead of Ogilvy's China Brand Practice, a role in which she helps Chinese brands going global in the network develop impact-generating business strategies.

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Wendy ‎Xue

Managing Director, Ogilvy Health, China

Wendy rejoined the Ogilvy Group in 2007 and is now overseeing Ogilvy China’s healthcare practice.

As a veteran in the healthcare communications industry,  Wendy has hybrid experience spanning both HCP and consumer targets as well as all channels of execution, including brand building, PR and activation.  She has led numerous integrated campaigns covering a wide variety of different healthcare disciplines, such as cardiovascular, diabetes, GI, oncology, hepatitis, infection diseases, dermatology, respiratory, nutrition, medical devices, HIV, depression and gynecology.

Wendy graduated from the Shanghai Medical College of Fudan University and has over the past 20+ years helped both international and local healthcare brands with their communications effort in China.

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Yong Yuan

President, Ogilvy Advertising, China | President, Ogilvy Shanghai

Yong Yuan joined Ogilvy in 2011 and is currently the President of Ogilvy Shanghai, heading the office’s daily operations. In May 2022, he was named President of Ogilvy Advertising in China, working with leaders across offices to lead the transformation and growth of Ogilvy's largest business.

A seasoned advertising veteran with over 20 years of overseas and mainland China experience, Yong is a firm believer of the combined power of creativity and effectiveness. He is an active proponent of digital transformation and continuous innovation to help clients drive growth and elevate their brands.

Under his leadership, Ogilvy Shanghai has produced numerous award-winning campaigns, earning top honors at international awards shows such as the Effie, One Show, Clio and Sabre Awards. Yong also puts a strong emphasis on cultivating talent to plan and execute global marketing campaigns for multinational and Chinese brands, demonstrating Ogilvy Shanghai’s ability to make brands matter through global work originating from China.

Born and raised in Shanghai, Yong is a Harvard Business School MBA graduate. With an unbridled passion for the industry, he brings his contagious energy to everyone around him. He is an active follower of media trends, brand influence power and integrated communications. At the heart of Yong’s philosophy lies the belief that to make brands matter, we must first be an agency that matters.

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Joe Yu

President, Ogilvy Public Relations, China

Joe Yu has served as Group Managing Director, Ogilvy Beijing since 2018, and President, Public Relations, China since 2019. In this role, he is responsible for key client counsel, issue/crisis counseling, communications/crisis training and the growth of Ogilvy’s Public Relations business.

Joe first joined Ogilvy in 1999 in Taipei as General Manager at Era Ogilvy Public Relations. He relocated to mainland China in 2008 as Managing Director of H-Line Ogilvy before taking his current role in 2018. With over 20 years of experience in tech marketing, public relations and business operations Joe specializes in developing staff, enhancing operations, and driving strategy and execution for some of the world’s leading technology, infrastructure, finance, retail, and healthcare brands.

A certified executive coach with the International Coach Federation, Joe is an accomplished facilitator, helping domestic and international clients design and implement crisis management systems, risk assessment and alert mechanisms, stakeholder mapping, crisis response protocols, and reputation recovery plans. 

Joe holds a Bachelor’s degree in Public Administration from the National Cheng Chi University and a Master’s degree in Business Administration from Yuan Ze University.

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Thomas Zhu

Group Executive Creative Director, Ogilvy Shanghai

Thomas is Group Executive Creative Director at Ogilvy Shanghai. In this role, he is responsible for Ogilvy Shanghai’s creative work, which includes leading creative teams to provide innovative, growth-generating solutions to clients and effectively assert their influence on local and global markets. 

An advertising veteran with over 25 years of creative experience, Thomas joined Ogilvy Shanghai in 2011, helping brands from a wide range of industries including FMCG, automobile, fashion, sports, home appliances, internet and technology.

Passionate about copywriting, Thomas had a dedicated column in a local fashion magazine for a year. His work has landed many international and regional awards including D&AD, One Show, Cannes Lions, Clio, AdFest. Thomas was invited to judge several creative awards competitions, including the China 4A Golden Seal Awards, One Show Greater China and Effie Greater China.

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Ideas

Careers – Work With Us

As our founder David Ogilvy put it, we seek people who are bigger and smarter than ourselves. That’s how we create a company of giants. We’re always looking for modern marketing and brand experts with big hearts and enormous talent.

Explore opportunities, and learn more below.

Fellowship

Launched in 2009, the Fellowship Program is Ogilvy's annual recruitment initiative dedicated to young talent. The program is targeted towards high-potential university graduates and young talent within two years of graduation and allows them to rotate across different departments of the company for 1 year, gathering first-hand experience by working with our creatives, planners, account managers, designers and strategists.

Our Founder David Ogilvy said: “Encourage innovation. Change is our lifeblood, stagnation our death knell.” We are looking for the next generation of leaders, creative minds and innovators to continue uphold this spirit and push creative boundaries to new levels.

Click here to learn more about the 2023 Fellowship project.

 

Fellowship
David Ogilvy

Who We Are

Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was. Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.  

Since setting foot in Hong Kong back in 1972, our Greater China practice has grown rapidly, serving a network of powerful international and Chinese companies. Over the 5 decades we’ve been present in this region, we have never lost sight of our purpose in the world: we exist to make brands matter. 

We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.

Our core values remain at the heart of everything we do. They are not a set of rules, but beliefs. They are our DNA. They inform how we go about our daily lives that help set expectations of the kind of work we create, and the kind of people we hire. We know that as long as we live our values, we will do great work. Our values have gotten us far, and they will take us ever further into the future. We live this as one force, indivisible. We are: Pervasively Creative, Adaptively Connected, Relentlessly Curious, Divinely Discontented, Eternal Crafts people.

We are Ogilvy.

Grow With Us

Ogilvy’s mission is to make brands matter. We believe the best way to do that is by fostering a community of inclusion made up of people from diverse backgrounds, where all contributions are valued, and where every employee has the chance to become their best creative and professional self.

Because our greatest asset is, has always been, and will always be our people. 

Our founder, David Ogilvy, proudly described our creative network as the “teaching hospital”. He envisioned Ogilvy as a place where professionals not only do great work, but come in each day with the possibility to learn and the ability to practice and hone their craft. 

Learning & Development plays an important role in creating this atmosphere. 

Today, Ogilvy's global Learning & Development team continues to build on David's legacy by equipping our employees with all the tools they ne

In a world that not only requires new ideas but also new capabilities to bring those ideas to life, our training programs develop our people’s abilities to tackle the greatest challenges faced by our clients. We utilize our global resources to deliver blended learning that embodies our founder culture. We offer a wide range of programs focused on deepening our employees' knowledge, enhancing their expertise and helping them make the best of their talents.  

We believe that fostering a good employee experience is critical to the sustainable development of a company. Whether our people view Ogilvy as a lifelong home, or simply an important step in the development of their careers, we ensure that they will always be able to learn and grow into even stronger, more well-rounded professionals.  Every year on June 23, we hon

Grow With Us
Unlock New Doors

Unlock New Doors

Nothing is more important than our people. We take our responsibility to them seriously, and a critical part of that responsibility is that we bring our values to life, every day to every employee. Oglivy is divinely discontent, committed to eternal craft, and relentlessly curious—to that end, we must give our people every possible opportunity to grow. That includes taking on a new challenge in a new place.  Global Mobility is part of our promise to put our people first. We understand that many people join Ogilvy for career growth and opportunity. 

Along the way, some employees may want to move into new crafts, enhance their current skills or explore new markets. We believe our employees deserve the chance to challenge themselves wherever those challenges may take them. Thus, we are proud to offer our Global Mobility program.  

The Global Mobility program gives every Ogilvy employee visibility and access to open Ogilvy job postings and roles across our entire global network. Every year, we move more than 100 employees into new positions in offices around the world. We believe in one connected network that allows every person to explore their strengths and navigate their professional careers. Our Global Mobility program ensures that we offer our employees every possible avenue to grow as professionals and people. 

WeChat Recruitment QR Code EN

Contact Us

For any further information, please follow the Ogilvy Recruitment WeChat account or contact our HR team via email.

 

Fellowship

Launched in 2009, the Fellowship Program is Ogilvy's annual recruitment initiative dedicated to young talent. The program is targeted towards high-potential university graduates and young talent within two years of graduation and allows them to rotate across different departments of the company for 1 year, gathering first-hand experience by working with our creatives, planners, account managers, designers and strategists.

Our Founder David Ogilvy said: “Encourage innovation. Change is our lifeblood, stagnation our death knell.” We are looking for the next generation of leaders, creative minds and innovators to continue uphold this spirit and push creative boundaries to new levels.

Click here to learn more about the 2023 Fellowship project.

 

Fellowship
David Ogilvy

Who We Are

Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was. Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.  

Since setting foot in Hong Kong back in 1972, our Greater China practice has grown rapidly, serving a network of powerful international and Chinese companies. Over the 5 decades we’ve been present in this region, we have never lost sight of our purpose in the world: we exist to make brands matter. 

We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.

Our core values remain at the heart of everything we do. They are not a set of rules, but beliefs. They are our DNA. They inform how we go about our daily lives that help set expectations of the kind of work we create, and the kind of people we hire. We know that as long as we live our values, we will do great work. Our values have gotten us far, and they will take us ever further into the future. We live this as one force, indivisible. We are: Pervasively Creative, Adaptively Connected, Relentlessly Curious, Divinely Discontented, Eternal Crafts people.

We are Ogilvy.

Grow With Us

Ogilvy’s mission is to make brands matter. We believe the best way to do that is by fostering a community of inclusion made up of people from diverse backgrounds, where all contributions are valued, and where every employee has the chance to become their best creative and professional self.

Because our greatest asset is, has always been, and will always be our people. 

Our founder, David Ogilvy, proudly described our creative network as the “teaching hospital”. He envisioned Ogilvy as a place where professionals not only do great work, but come in each day with the possibility to learn and the ability to practice and hone their craft. 

Learning & Development plays an important role in creating this atmosphere. 

Today, Ogilvy's global Learning & Development team continues to build on David's legacy by equipping our employees with all the tools they ne

In a world that not only requires new ideas but also new capabilities to bring those ideas to life, our training programs develop our people’s abilities to tackle the greatest challenges faced by our clients. We utilize our global resources to deliver blended learning that embodies our founder culture. We offer a wide range of programs focused on deepening our employees' knowledge, enhancing their expertise and helping them make the best of their talents.  

We believe that fostering a good employee experience is critical to the sustainable development of a company. Whether our people view Ogilvy as a lifelong home, or simply an important step in the development of their careers, we ensure that they will always be able to learn and grow into even stronger, more well-rounded professionals.  Every year on June 23, we hon

Grow With Us
Unlock New Doors

Unlock New Doors

Nothing is more important than our people. We take our responsibility to them seriously, and a critical part of that responsibility is that we bring our values to life, every day to every employee. Oglivy is divinely discontent, committed to eternal craft, and relentlessly curious—to that end, we must give our people every possible opportunity to grow. That includes taking on a new challenge in a new place.  Global Mobility is part of our promise to put our people first. We understand that many people join Ogilvy for career growth and opportunity. 

Along the way, some employees may want to move into new crafts, enhance their current skills or explore new markets. We believe our employees deserve the chance to challenge themselves wherever those challenges may take them. Thus, we are proud to offer our Global Mobility program.  

The Global Mobility program gives every Ogilvy employee visibility and access to open Ogilvy job postings and roles across our entire global network. Every year, we move more than 100 employees into new positions in offices around the world. We believe in one connected network that allows every person to explore their strengths and navigate their professional careers. Our Global Mobility program ensures that we offer our employees every possible avenue to grow as professionals and people. 

WeChat Recruitment QR Code EN

Contact Us

For any further information, please follow the Ogilvy Recruitment WeChat account or contact our HR team via email.

 

Beijing
hr.beijing@ogilvy.com

Shanghai
hr.shanghai@ogilvy.com

Guangzhou
hr.guangzhou@ogilvy.com

Shenzhen
hr.shenzhen@ogilvy.com

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