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Ogilvy

Type With Pride NewFest / NYC Pride

← Our Work Info

Overview

NYC Pride and NewFest teamed up with Ogilvy and created Typewithpride, a new typeface that honors artist Gilbert Baker, an LGBTQ activist and the creator of the Rainbow Flag. Baker was known for using his artistic talents to help his friends create banners for marches and protests. People can now raise the rainbow flag with every letter they type.

Capability

  • PR & Influence
  • Graphic Design
  • Content Marketing

Team

  • New York

Awards

  • Best of Ogilvy
  • Cannes Lions Gold
  • One Show Merit