The new Amarok 4x4 is here with some new features including a 360 degree camera system — an underbody camera that sees what you don’t. It’s like having eyes underneath. So to launch this, we put eyes…underneath. And launched a disruptive OOH campaign that is designed to make you look twice. Rather than demonstrate the feature technically, the campaign translates it through the most relatable blind spot we all share: our own two feet. A series of outdoor and social executions places real human eyes on the toes of bare feet, each mid-step above a universally dreaded object: a garden rake, a LEGO brick, a rusty nail on a harbour dock.The humor is instant. The product truth is immediate. And not a single execution shows a car.
