Using sports and music as a bridge to connect with youth culture, NESCAU launched a campaign with musical stars Pedro Sampaio and Ana Castela, who co-created an exclusive song for the campaign which is brought to life through a music video. The campaign connects celebratory moments in sports and the language of social media, such as dance, inviting the public to join the game with NESCAU not just as spectators, but as protagonists — creating, sharing, and amplifying their own celebratory rituals. All the while connecting NESCAU as the key source of energy to make it happen.