Lite n’ Easy has long been one of Australia’s most recognizable health and wellbeing brands.  But as the brand heads into its 40th year of helping Australians lead healthier lives, it was time to refresh the brand platform and adapt to the changing health landscape. We creates a social-first creative approach aimed to flip the weight loss conversation from one of sacrifice to one of health gains, while tapping into new audiences as Australia’s creator climate grows. Starring well-known Australian comedian and content creator Christian Hull, the campaign features modern testimonials from real-life customers celebrating its new Spring Menu.