Coca-Cola has officially launched its new global campaign for the FIFA World Cup™, inviting fans worldwide to embrace the exhilarating emotional rollercoaster that only football's biggest stage can deliver. The first brand film of the tournament "Bubbling Up" , captures the palpable and visible excitement of football anticipation as it bubbles up (like a freshly opened Coke) into everyday life, transforming mundane moments into shared experiences. ‘Bubbling Up’ includes a sneak preview of the new Coca-Cola anthem featuring global superstars J Balvin, Amber Mark, Steve Vai and Travis Barker.