Vaseline has released a new campaign film, "Love Hurts", capturing the stubborn, unspoken, everyday act of love: a parent, grandparent or loved one applying Vaseline Petroleum Jelly to a child’s face, whether they like it or not. Rooted in real, shared experiences across households, ‘Love Hurts’ captures how care is passed hand to hand. Tapping into a collective cultural memory where Vaseline means more than moisture, it’s love. The kind that stays with you on your skin, in your memory, forever. The campaign released across social platforms, inviting audiences to share their own stories of care using #AllYouNeedIsVaseline.