Dove is returning to the Big Game with “The Game Is Ours,” a new :30 commercial celebrating the joy, resilience, and confidence of girls when they are encouraged to focus on what their bodies can do - not how they look - when playing sports. The spot centers on more than 90 young athletes in a bold, movement-driven spot where collective choreography across sports like swimming, track and field, American football and mixed martial arts captures the unstoppable force of confident girls coming together. The real sounds of their bodies during play become the soundtrack for the campaign. As their movement and voices build, their joyful sounds cut through and drown out negative body talk—proving that their joy is louder, and the game is theirs to play.